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Decoding corporate communications: Functions, goals and skills

Sprout Social

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication? The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve.

Skills 108
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Nestle’s Social Media Strategy: Brewing Online Engagement With Consistency

Keyhole.co

With USD 98 billion in sales, Nestlé is the largest food and beverage company worldwide. It’s a testament to how successful the company has been. Plus, it uses a host of other clever marketing and content strategies.This blog will go into the details of how. Nestlé’s marketing strategy for products has always been strong.

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B2B Social Media Strategy for a Post-COVID World

Oktopost

It’s a lot easier to make inroads with fun, uplifting, community-building content. You can’t force genuine communities to form around your brand and products, but there’s a lot you can do to encourage it. B2B companies generally have smaller followings than big B2C brands, but this can offer some advantages.

B2B 136
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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich considers building this type of brand affinity to be a skill built over time. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. Host candid conversations with your team about their bandwidth, routines and working styles.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. Product story communication directly from product experts (source: BrandLive). So how do you harness this technology for your company? Omni-Channel Marketing. Live Streaming Video.

Trends 146
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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”.

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Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

This short-video hosting platform has a predominantly younger user base of early trend adopters who are always excited to try new things. Strategic community building UGC and influencer marketing generated significant awareness and fostered a vibrant community, thanks to Tabs Chocolate TikTok strategy.