Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Improve customer retention?

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

AUGUST 2, 2022

Creators thrive on audience-based platforms because their goal is to produce content that entertains, informs and persuades. Companies like Meta are taking notice. Community platforms work in the same way, putting the focus on interpersonal relationships. There are few passive observers in a community.

Communities 105

Communities Social Media Community Platforms Platform 105