Buzz Marketing for Technology

JULY 28, 2010

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. Tweet This!

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B2B Curation Communities Marketing 219

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

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B2B ROI Social Media Hashtag 91

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Marketing Syndication Adwords News 195

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Make your content easy to share by including social sharing buttons on your blog posts. All of the old measurements are moot.&#.

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ROI Case Study Bazaarvoice Klout 191

Hootsuite

JUNE 6, 2024

Community building Monitoring your social mentions is a great way to talk to your audience. It can help you build relationships with your community. Social ROI. Find out how much return you’re getting from your social media efforts. Brand sentiment. Try it free today.

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HootSuite Sentiment How To Hashtag 99

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources.

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HootSuite URL Analytics Forums 120

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

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Reddit Brands Meme Forums 100

Pam Moore

MARCH 9, 2020

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They lack basic business, digital marketing and social media marketing knowledge and experience.

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ROI Strategy How To Marketing 78

Audiense

JULY 27, 2018

This gives us an idea of how to analyze different audiences to create strategies that focus on each… We then arrive at the research stage for the competitor’s audiences and discover different segments that will be used to compose different strategies. To start we take the different segments identified through social data.

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Research Data How To Influencer 68

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

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Activities Communities Social Media How To 60

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?

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ROI Facebook How To Analytics 40

Sprout Social

APRIL 4, 2023

Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. And, with the right brand advocacy strategy, you can realize a stunning ROI. Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. It increases trust.

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Brands ROI UGC Authentication 121

Pam Moore

MARCH 31, 2017

Do you have social media problems? . Overwhelmed with constantly changing social networks and technology? Unclear what social networks to focus on? Master and stay updated on all of the top social networks, technology and industry changes that matter most to your business!

Training 165

Training Social Media Brands Small Business 165

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. According to data from Pew Research , messaging apps dominated social networks in 2019. The top messaging apps now boast nearly 5 billion monthly active users combined (compared to the combined social networks which top out around 3 billion ).

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Trends Social Media Instagram Platform 182

Pam Moore

FEBRUARY 21, 2017

It is literally jam packed with the exact sizes you need to use for all of the top social networks including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and more! We also created and are sharing with you Adobe Photoshop templates for all of the top social networks, also sized perfectly for you to start using today!

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Template Templates Social Media Social Networking 167

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. In a nutshell here is what you must do… Do your research. Know your audience.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

APRIL 13, 2018

No doubt 2018 is a year of change in the digital and social web. From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet.

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Content Marketing Training ROI 162

Pam Moore

SEPTEMBER 12, 2016

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. How to leverage Pinterest for customer and audience research. SoundCloud.

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ROI Social Networking Template Templates 60

Pam Moore

JANUARY 28, 2019

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have in the digital and social landscape of today is change! Years ago businesses had more control over how they communicated with their prospects and customers. Today times are changing.

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Social Media Marketing How To Template 113

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want to grow your online or offline community? Conversations big and small are what drives humans as they surf, research and find meaning in the digital web of today.

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Content Marketing Training Template 112

Hootsuite

NOVEMBER 28, 2022

They can boost your visibility by: Showing off your products on social media. In short, an engaged community leads to better sales outcomes. Keep reading for our guide to building a strong social media advocacy program. What is social media advocacy? Customers rely on social at every stage of the purchasing journey.

Social Media 122

Social Media UGC How To HootSuite 122

Pam Moore

JUNE 16, 2017

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks.

Social Media 167

Social Media Diagrams Training Communities 167

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? This is how ROI is achieved! Marketers call this the buyer's journey. Know your audience! .

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Conversation Template Templates Marketing 78

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost 38 per cent of Canadians is on Pinterest, an image-based social network.

Marketing 199

Marketing Syndication Adwords Social Media 199

SocMed Sean

APRIL 28, 2017

She is interested in academic research and writing. Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting! These social media ostriches are still looking for the business justification that shows them there can be a strong ROI from engaging in social media.

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Social Media Advertising Issues Products 210

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

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Template Templates Trends Content 167

Pam Moore

SEPTEMBER 23, 2019

How can you possibly achieve a positive ROI by investing in the right speakers? There are many proven strategies for maximizing the ROI on the investment you make in professional speakers and trainers. These strategies are based on my experience speaking and managing the ROI for events for the past 20+ years.

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Eventful ROI How To Conference 60

Pam Moore

OCTOBER 8, 2020

One of the best ways to increase the Return on Investment (ROI) on ALL of your marketing including digital marketing, social media, content marketing, influencer marketing and more is to take an Audience First Marketing approach to your marketing. They are as follows: Step 1: Do your research . What is a Buyer Persona? .

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Template Templates How To Training 78

Pam Moore

SEPTEMBER 18, 2017

It is not driving ROI. Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. If you are serious about obtaining an ROI from your content marketing efforts to grow your business, you don't want to miss this training. Time: 2pm et .

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Content Training How To ROI 162

Pam Moore

JANUARY 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. Voice search.

Trends 78

Trends Brands Marketing Influencer 78

Almost Savvy

DECEMBER 15, 2011

You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Using digital platforms successfully to build community, relationships, and trust is an iterative process. You are a spammer. Image courtesy of upyernoz .

Social Media 273

Social Media ROI Construction Reputation 273

Pam Moore

AUGUST 16, 2018

Yet do you wonder why your ROI (return on investment) is close to zero and you have no yummy frosting to lick? Just because you see others wasting time 24/7 trying to become social media rich and famous, doesn't mean that is where your focus should be. The truth is the ROI comes in the hard work.

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Social Media Training ROI Meme 132

Mindjumpers

SEPTEMBER 17, 2012

Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms. Monitoring.

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Survey Report Social Media ROI 225

Pam Moore

DECEMBER 5, 2017

If you work in any size organization as a social media manager, community manager, content manager, digital marketing manager or any type of role and have been shocked to find your superior(s) have hired an agency without you knowing, this podcast is for you. Tips to do some quick research on the agency and their key team members.

Social Media 160

Social Media How To Social Media Management Training 160

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

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Tips Authentication LinkedIn Groups 127

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. This is a very successful company.

Engineering 139

Engineering Social Media Hubspot Marketing 139

Pam Moore

MARCH 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. Voice search.

Trends 78

Trends Video Marketing Influencer 78