Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following. They also often require large investments to create an initial community. It’s rubbish traffic. Definitely.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Think about redoing your Twitter strategy if all you plan on doing is broadcasting. Reply Dror Zaifman October 23, 2009 at 4:44 am Frankly Tamar I believe this is the same type of policy that is rooted within Apple’s culture. Look at their policy about servicing you from the get go. Is that even professional?

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change decided to dabble in social media, because as Stacey says, it was “a way to cultivate a community of support for Epic Change.&# After leveraging guest posting on a blog to successfully get more followers on Twitter, Stacey found Twitter to be a necessary addition to her social media strategy.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MAY 12, 2010

While not all social functionality will make noticeable impact on your SEO efforts, certain ones like blogging can literally become the centerpiece of a successful SEO strategy. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Ignore Social Media Checklists or ‘Top’ Lists It’s nice to be featured in press both online and off, but allowing that to influence your ego or strategy is just silly. It was how I would Twitter, but would not tell someone else how to; that’s up to them and their own strategy for SM. Hope that clarifies.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JANUARY 28, 2010

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of The New Community Rules (July 2009). © 2006-2010 Tamar Weinberg.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

January 12, 2010 at 1:24 am Social Media Strategy from A to Z » Techipedia | Tamar Weinberg May 30, 2010 at 9:35 am { 7 comments… read them below or add one } David Leonhardt December 8, 2009 at 10:50 am Wow. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

JULY 15, 2010

Reply Sean - Blogging Strategies August 1, 2010 at 7:01 am I thought a deadly blog writing sin would be something like a blog without being updated for many months because it will have bad effects for not being regularly updating your blog! Sorry, you must have not read my blog policy. It’s crime. © 2006-2010 Tamar Weinberg.

Blogger 250

Blogger Engineering Flickr SEO 250

Koka Sexton

DECEMBER 20, 2009

10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging.

List 96

List Social Media Case Study Wiki 96

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. So, the hardest job is often counseling clients in competitive markets that good community behavior will be rewarded … eventually. Jonathan was too kind and did not identify the spammer, but next time, you might not be so lucky.

Press Release 129

Press Release How To Radian6 Blogger 129

Hootsuite

FEBRUARY 3, 2020

Learn the difference between a social media policy and social media guidelines and check out some examples from other brands. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The difference between a social media policy and social media guidelines.

Guidelines 143

Guidelines Social Media Policies How To 143

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Give to your community. Join the Community.

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Social Media Strategy Yahoo Communities 278

Buzz Marketing for Technology

JUNE 27, 2008

Blog Policy. Microblogging. Learn how McGraw-Hill/Platts, a world leader in providing energy information, experienced an 40% increase in online sales and an uptick in lead conversions from 10% to 25% by enhancing its search strategy. Future of Communities. opportunities and challenges. More info here. Contact us.

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SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. More importantly, they’ve created a go-to place or space for community. This isn’t by coincidence.&# izmantot soci?los

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

Earlier this month, I wrote a blog post about how you cannot be a participant of a community without understanding the community members therein. It’s so new that the community is being created right now as we speak. You got us excited about the community…gotta go play now. See the surge? Ride the wave!

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Review Digg StumbleUpon Web 2.0 102

Techipedia: Tamar Weinberg

JUNE 3, 2010

Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. But, like good Social Media community members, I’m thrilled to be able to help my parents out and give back as well! Tamar is also the author of The New Community Rules (July 2009).

Social Media 221

Social Media Marketing Digg Consultant 221

Social Media Strategery

DECEMBER 18, 2012

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. Official communities that began with large budgets are struggling to maintain their success with diminished resources.

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Yammer Communities Collaboration Microblogging 116

Techipedia: Tamar Weinberg

AUGUST 27, 2008

And if this post isn’t proof enough for you, check out Steven’s post relating to the quality of forum traffic , which often have even tighter knit communities than Sphinn. If you’re late and someone else has already captured the general audience, then it’s best to be focusing on a niche strategy.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. It’s their community of choice and that’s fine. I don’t know yet if it changes my feelings at all.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 9, 2008

As a top Digg submitter, it worked like this: at first, people noticed my heavy community involvement and my participation , and consequently, my submitted stories easily front-paged. The community had to react. There’s no real community in Digg. Most other sites you belong to probably have a bigger sense of community.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral). Give them a reason to want to communicate.

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Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. As such, it would be foolish not to embrace them.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Do you know what that means? Social media is a lengthy, tedious process.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Examples include: Instant Domain Search (with its AJAX glory) Website Monitoring Tests Think about it this way: MyBlogLog has a widget , statistics, and a community. I’ve already stated that I love apps built on the Digg API , and anyone with some programing know-how can build an excellent web-based or standalone utility.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JULY 1, 2010

Their monetization strategy What they have in common Their Blog Age I will be using when they started writing blog posts to calculate their blog age which can be found in their blog archives. Patience is required in building a community, seeing real results with monetization and building traffic. Learning should also be a point here.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

JANUARY 12, 2010

With regards to Search Conference, I refer to Search Marketing Expo, PubCon, and Search Engine Strategies, but I also met a few people at Affiliate Summit. So many people use LinkedIn this way; I’d be surprised if less than 90% of LinkedIn’s community didn’t. I’d be honored to have you join me. It’s not.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

JULY 8, 2008

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. People are different, communities are different and marketers/brands are different.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. Reaching out to bloggers and online communities, it hit both the NY Times and Wall Street Journal in the first week of publication.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

With Twitter being so incredibly large and vast, there are different types of mini-communities. This strategy of trying multiple accounts won’t work for everyone. I started following people who wrote or commented on the SEO blogs to develop my own Twitter community. Call them cliques if you will. Many don’t overlap.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social media needs to be coupled with a creative strategy for maximum effectiveness, especially as everyone and their mothers join these sites and services to market themselves, their services, or their products. Here I am, recommending the “next big thing&# based on his past contributions to the community and he’s simply not.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 29, 2008

An Interview with Language Trainers, Creators of the Accent Game by Tamar Weinberg on July 29, 2008 Share If you haven’t yet seen the Language Trainers Accent Game , it has won the “best viral marketing strategy of 2008″ (in my eyes). Tamar is also the author of The New Community Rules (July 2009). really cool game.

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

JANUARY 26, 2010

But with all other social networks, there are rules of engagement that are determined by the community. More information and tips for usage can be read in The New Community Rules: Marketing on the Social Web. Until then, there will be users who take but can’t give back to the community. Still stuck? Did I miss anything?

StumbleUpon 181

StumbleUpon Digg Social Networking Review 181

Techipedia: Tamar Weinberg

JUNE 16, 2010

in a few months, I’m going to work in redrawing myself and my whole strategy due to my upcoming brand persona and after an agency launching… be sure some of the considerations of the philosophycal stage will be supported in this enlightening questions. Tamar is also the author of The New Community Rules (July 2009).

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Questions Social Media How To Postrank 277