Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. It’ll determine your pillar topics, publishing frequency and approach to driving engagement.

SEO 154

SEO Social Media Strategy Hashtag 154

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

Waxing UnLyrical

AUGUST 24, 2015

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics.

Metrics 100

Metrics Social Media B2B Consultant 100

Ignite Social Media

OCTOBER 28, 2019

Quantifying customer care and the value of community management can be a bit more… avant-garde; however, we have a measurement solution that might help you justify allocating resources to customer care on social media. Building the Value of Community Management Model. The Value of a Positive Customer Experience.

Communities 92

Communities Class Loyalty Metrics 92

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. Mark also highlights that engagement is a key metric. Instead we look at different metrics that determine how engaged our audiences are. He liked the photos with our family, team and communities we serve.

Feed 167

Feed Feedly Metrics News 167

Keyhole.co

MARCH 14, 2023

Hootsuite Besides helping you publish Instagram content directly, Hootsuite also lets you see critical analytics about your audience on Instagram. Iconosquare This tool shows you your community growth on Instagram over specific time periods — how far you’ve grown from period A to period B. Price: $49 – $799 per month 5.

Metrics 52

Metrics Analytics Instagram Tools 52

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la

Communities 100

Communities Tips Metrics Community building 100

Waxing UnLyrical

JULY 29, 2016

Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization. What floats your boss’ boat?

Metrics 100

Metrics Organization Banking Meeting 100

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Read every blog post, social media post and others we publish?

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Read every blog post, social media post and others we publish?

Metrics 60

Metrics Engagement Social Media Training 60

Waxing UnLyrical

JULY 22, 2016

How do you start to soothe your panicky conscience that is having an anxiety attack over being pulled into the AVE graveyard despite its best efforts, and start to complement your meaningful work with equally meaningful metrics? 4 steps to start refocusing PR measurement on metrics that matter. Stop fighting AVEs… for now.

Metrics 100

Metrics URL Campaign Influencer 100

Webbiquity SMM

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Affiliate sales support independent publishing. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Quantity still matters.

Research 257

Research Report Social Media CPM 257

Buffer Social

OCTOBER 9, 2023

In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. This will lead you to a page displaying various metrics specific to that video, giving you a snapshot of its performance.

Analytics 85

Analytics YouTube Overview Metrics 85

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. This includes how often you publish videos, respond to comments and engage with other YouTube accounts.

YouTube 99

YouTube Engagement Metrics Analytics 99

agora pulse

JULY 17, 2020

Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Select the Right Metrics. Some metrics that align with common social media goals are to: Build brand awareness.

Report 147

Report Social Media Metrics Aggregator 147

Waxing UnLyrical

AUGUST 15, 2017

measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. On the metrics to use when analyzing content: Metrics are client driven. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Content 188

Content Metrics Banking Consultant 188

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Instagram Analytics Exercises 97

Buffer Social

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Our Content team publishes at least four articles a week, one for Monday through Thursday, plus we regularly refresh older content and send a weekly newsletter. Enter our content calendar.

Collaboration 85

Collaboration Template Templates Team 85

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Tweets, mentions, retweets, and favorites are all included, in addition to top publishing and engagement stats. Union Metrics. If you want to test out Agorapulse, you’re in luck!

Analytics 204

Analytics Tools Twitter Hashtag 204

Hootsuite

NOVEMBER 24, 2021

Here, you get a high-level overview of how your channel is performing with the latest video performance metrics, recent comments, channel violations, and YouTube news displayed as various widgets on the user-friendly interface. Two essential metrics impact how YouTube ranks video content: audience retention and watch time. Watch time.

YouTube 137

YouTube How To Metadata Metrics 137

Sprout Social

FEBRUARY 2, 2023

To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. What’s more important than going viral is finding and building a genuine community on social media. Cheyanne explains, “Stay on top of trends within your community.

Social Media 110

Social Media Insurance ROI Meme 110

Social Media Strategies Summit

SEPTEMBER 14, 2021

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities. Information overload is a genuine concern in a world where we publish over 9,500 tweets every second.

Brands 286

Brands Meme Research Social Media 286

Ignite Social Media

MAY 25, 2021

Another obvious but worth the mention callout is to follow Instagram’s Community Guidelines. One thing we’ve noticed through creating and publishing Reels for our own clients is the power of a CTA. Instagram Reels Metrics and Insights. Another way to standout within the discover feed is to have a call to action. That’s okay.

Instagram 172

Instagram Engagement Content Tips 172

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

Communities 137

Communities Wiki Yammer Forums 137

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. With some plans, you’ll also have to pay extra to publish on your social media networks. On top of that, all Hootsuite accounts let you publish on social media with no extra fee. 1 Social Media Tool Create.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

AUGUST 22, 2023

As the control center for your YouTube channel, it offers a range of features that allow you to manage your videos, interact with your community, and analyze your channel’s performance. Key metrics include your total subscribers and channel analytics showing watch time, views, and subscribers over the last 28 days.

YouTube 52

YouTube Overview Metrics Analytics 52

Oktopost

SEPTEMBER 28, 2020

So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? If they are hanging out in discussion forums and smaller niche communities, leverage those channels. Marketers can get bogged down and find themselves making metrics so much more complicated than they need to be.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Sprout Social

OCTOBER 4, 2023

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. Apply it: According to the Index, 57% of marketers share social metrics with executive leadership weekly or monthly.

Strategy 122

Strategy Brands UGC Marketing 122

Keyhole.co

FEBRUARY 3, 2024

Share of voice metrics you should know Here are a few SOV metrics worth tracking. Volume of mentions : This share of voice metric indicates the number of times you’ve been tagged in tweets, posts, stories, etc. We say this mainly because we’ve only discussed measuring our SOV with quantitative metrics. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Waxing UnLyrical

SEPTEMBER 5, 2017

Let go of vanity metrics! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. #measurepr. Set objectives. saynotoAVEs Just do it! So much info was being shared that before we knew it our hour was up.

Strategy 209

Strategy Banking Metrics Travel 209

agora pulse

JULY 28, 2020

No matter where you work as a social media manager , you must make sure that the content you publish speaks to your audience. For example, if your current event-focused posts went viral, consider publishing more timely content that explores hot topics. You might publish content you know your fans or theirs will love.

Report 121

Report Data Social Media Content 121

Ignite Social Media

JANUARY 27, 2021

We decided to go dark for the day as we didn’t want our clients to waste dollars or publish content that wouldn’t resonate as there were other things on the minds of the audience. However, a key step, evaluate all of the content that you’re planning to publish in the days after being dark.

Social Media 155

Social Media Feed Feedly Eventful 155

Buffer Social

SEPTEMBER 20, 2023

Post 2 or more times per day on Twitter Post 4-5x per week on Facebook Post 1x per day on LinkedIn Post 1 to 2 times per day on Instagram Post 5 or more times per day on Pinterest The timing of publishing these posts is another great one we’ve enjoyed researching. Connect with your community At Buffer, we have a Discord community.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Hootsuite

JANUARY 31, 2024

I started by publishing three different threads with takeaways from three articles I’ve written for various websites. Once I had the subscription, I published three long-form posts with takeaways from three different articles I’ve written (from the same websites I used for the threads).

HootSuite 78

HootSuite Metrics Engagement Feed 78

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary. Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134