Audiense

MAY 23, 2016

This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. All sports, athletes, and clubs have their own unique interests.

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Sports Data Instagram Marketing 111

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Write about fantasy baseball.

Sports 83

Sports Social Media Engagement Compete 83

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Plus, it has expanded into proprietary adventure sports, racing, and music. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy.

Social Media 52

Social Media Strategy Sports Meme 52

Convince & Convert

JUNE 29, 2017

Your content team shouldn’t be the only ones managing your company’s social media accounts. Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. How cool was that?

Team 98

Team Content Sports Consultant 98

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Examples Influencer Campaign Marketing 126

Likeable

JULY 13, 2021

In a momentous change that will significantly alter the college sports landscape, the NCAA has announced that it will finally allow student-athletes to be paid for their name, image, and likeness. This move by the NCAA opens up influencer marketing to a whole new audience. This is huge news for local communities too. Let’s talk.

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Influencer Brands Sports Policies 98

Convince & Convert

AUGUST 2, 2013

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. So while Bryan is really the core of the social media “team” for the San Francisco Giants, he is not the only one creating the content they share.

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Sports Social Media eBook Blogosphere 122

Sherrilynne Starkie

MARCH 11, 2013

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.

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Sports Brands Focus Group Microsoft 281

Ignite Social Media

NOVEMBER 13, 2017

While the NHL doesn’t have the massive audience of the NFL , hockey fans are a dedicated bunch and love following their favorite team(s) on social media. With that spotlight on hockey, let’s take a look at three of the best NHL teams to follow on social media (in no particular order). Los Angeles Kings. Nashville Predators.

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Team Social Media Sports Discount 106

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

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Sports Brands Authentication Meme 66

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

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Collaboration Brands Fashion Sports 111

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Content iPhone Sports Remix 130

Convince & Convert

SEPTEMBER 4, 2015

The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Revenue from sports is growing, and shows no signs of slowing down anytime soon.

Sports 60

Sports Content How To YouTube 60

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

OCTOBER 11, 2022

BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. The BBC Sport account shared that they would: Block people bringing hate to their comments sections. — BBC Sport (@BBCSport) August 1, 2021. Work to make their accounts kind and respectful places.

Eventful 114

Eventful Social Media How To Sports 114

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Currently, the global esports market is valued at $1.08

Influencer 82

Influencer Brands Marketing How To 82

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

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Influencer Marketing Reputation Collaboration 132

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

Sherrilynne Starkie

APRIL 13, 2013

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The company has just announced that the new basketball team will be called the Ottawa Skyhawks. So the Bytown team had both the social media and First Nations communities onside this time around.

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Sports Consultant Newsletter Team 310

Sprout Social

AUGUST 26, 2020

Esports is also a lucrative career for professional gamers and teams; in 2019, the prize pool for The International 9: Dota 2 championship was $33 million. But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. billion by the end of 2020. By 2023, it’s estimated that 15.5%

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Data Strategy Marketing Sports 86

Ignite Social Media

APRIL 22, 2021

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Community Tab. Could they be both? Creator-Centric Platform.

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YouTube Social Media Notification Film 154

Oktopost

MAY 11, 2020

Digital transformation is not something new to any sales or marketing organization. In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

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B2B Social Media Management Eventful Sports 170

Social Media Strategery

OCTOBER 8, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Imagine an Intelink-like service where every MLB team’s communications staff could log in and share information with each other.

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Gov 2.0 Sports Team Web 2.0 90

Sprout Social

SEPTEMBER 12, 2022

If you don’t have the resources to grow or train a social team, an agency is a must. If you do, an agency can spark new ideas, prevent burnout or provide a much needed load lift—social media teams say that bandwidth is one of their number one challenges. Industries served: Marketing & Advertising, Nonprofits, Transportation.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Adam Sherk

JANUARY 12, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? So what should NBA teams be doing on Twitter and Facebook?

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Team Twitter Facebook Press Release 179

Sprout Social

MARCH 22, 2022

So, whose March Madness marketing strategy is enough to go all the way? Not surprisingly, the fan bases in those states align closely with the teams headed to the Sweet Sixteen. Each county is assigned to the closest team remaining in the bracket! The impressive investments mean the stakes are high. MarchMadness #Sweet16 Map ??.

Brands 82

Brands Hashtag Marketing Meme 82

Likeable

AUGUST 18, 2020

They just wrapped up the first half of Season 5, where they spoke to 18 amazing women about everything from parenting in today’s digital world, to brand messaging around social injustices, to leading a team through a rebrand in the middle of a pandemic. Essence Souffrant, Digital Marketing Strategist. Carrie Kerpen of Likeable Media.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Ignite Social Media

AUGUST 1, 2023

Launched only three weeks ago , Threads has been a topic of intrigue in the social media marketing community, with brands curious about its potential. Ignite Social Media’s analysis offers brands a rare glimpse into the potential of Threads as a marketing platform as no analytics infrastructure yet exists.

Study 78

Study Brands Patterns Sports 78

Convince & Convert

APRIL 18, 2014

savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). Tweetable Moments Our whole mantra is to celebrate our fans. Holy Social!

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Social Media How To Marketing Small Business 167

SocialFish

JULY 15, 2020

Therefore, if your school, team, church or charity is trying to get exposure and raise funds for their projects, what better way than to get help from family and friends to spread the word online. Over the past decade, cookie dough fundraisers have become an easy, reliable, go-to fundraiser for schools and teams alike. Crowdfunding.

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Delicious Eventful Committee Groups 130

SocialFish

JULY 15, 2020

Therefore, if your school, team, church or charity is trying to get exposure and raise funds for their projects, what better way than to get help from family and friends to spread the word online. Over the past decade, cookie dough fundraisers have become an easy, reliable, go-to fundraiser for schools and teams alike. Crowdfunding.

Delicious 130

Delicious Eventful Committee Groups 130

Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. Dana and her team use social to make these launches as successful as they can possibly be. Dana’s team has put together the Sprouts Love Expansion campaign. Tweetable Moments We want to humanize our brand as much as possible.

Retail 146

Retail Marketing Sports Team 146

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. We launched in our home base, Chicago, where the community did not disappoint. For Luka, it’s focusing on community and the universal appeal of content.

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Sports Communities Sentiment Team 107

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. It’s a landslide: Community creates results. The Harlem Shake depended on community. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1.

Content 253

Content UGC Community building Hotels 253

Social Media Strategies Summit

APRIL 8, 2021

So you might think the team at Instagram would be pretty content with how things are going. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. 3 Ways to Use Reels in Your Instagram Marketing Strategy. Image source.

Instagram 233

Instagram Brands Real Estate Remix 233

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 113

Brands Sentiment How To Analysis 113

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. No doubt you already post when your sports teams win.

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Education Examples Content Nielsen 162