Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

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Report Atlassian Brands Sentiment 63

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. Step 1: Identify your social media marketing goals and metrics.

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Social Media Strategy Marketing How To 171

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

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Construction Social Media Strategy Collaboration 52

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

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Social Media Tools HootSuite Marketing 52

Keyhole.co

FEBRUARY 13, 2023

Most of them were based on social media and marketing. Social media and marketing? Do you have any ideas about social media marketing? But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies. This is called social media marketing.

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Social Media Strategy Marketing Metrics 52

Sprout Social

MARCH 9, 2023

What is corporate communications? Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally. There are two main aspects of internal communication: employee engagement and internal marketing.

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Skills Template Templates Travel 109

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle.

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Analysis Sentiment Reputation Hashtag 52

Keyhole.co

APRIL 18, 2023

This is just one instance of how Instagram metrics can be an absolute game-changer for chalking out a marketing strategy for your brand. By tracking and analyzing these metrics, brands can make informed decisions about their content strategy, posting schedule, audience targeting, and overall Instagram marketing approach. Here you go.

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Metrics Instagram Hashtag Sentiment 52

Hootsuite

FEBRUARY 7, 2024

You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. The reporting includes important hashtag demographics like engagement, sentiment, demographics, and reach. Instead, you can use the humble search bar to help generate hashtags for your post or marketing campaign.

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Hashtag Analytics Tools HootSuite 91

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

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Review Marketing Metrics Meeting 186

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

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Skills Sentiment Team Press Release 124

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags.

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Hashtag How To Guidelines Telecommunications 118

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. 2 Growth of private communities and tight-knit tribes.

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Trends Social Media Instagram Platform 182

Waxing UnLyrical

JANUARY 24, 2013

It refers to the ability to collect large sets of complex data that are normally difficult to filter. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates.

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Data Sysomos Sentiment Analytics 230

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. SEO and SMM are two separate branches of digital marketing with some significant differences. Social media marketing is more about creating meaningful connections, sharing updates, and building a community. Social media is a powerful marketing channel in and of its own.

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SEO Social Media Reputation Real Estate 115

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing. Brand sentiment. Impressions and video views. Profile visits.

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Data Social Media HootSuite Template 94

Hootsuite

JUNE 28, 2023

Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Try for free Ready for the next level?

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HootSuite URL Analytics Forums 120

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management. Author’s bio.

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Reputation Strategy Brands Review 96

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together.

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Instagram HootSuite UGC Influencer 117

Keyhole.co

APRIL 12, 2023

Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. Hashtag sentiment is important for social listening and understanding public opinions about a brand or topic.

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Hashtag Analytics Instagram Sentiment 52

Buffer Social

MAY 25, 2023

Since most founders are interested in marketing and customer acquisition, there's a significant overlap in content areas,” he explains. His content also benefited as he explained, “I shared some insights from this experience on the marketing podcast, but it didn't end there.

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Social Media Content Newsletter How To 83

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. In short, brand visibility refers to how much your brand is seen on different marketing channels. In short, brand visibility refers to how much your brand is seen on different marketing channels. Sentiment Analysis: An analysis of the temperment around posts about your brand.

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

MARCH 24, 2023

Social mentions are posts that reference your brands either by tagging you in captions or just mentioning you in their post. This can lead to increased visibility, recognition, and influence within their industry or community. Let’s get started! What are social mentions? A quick reply from them further makes a brand more approachable.

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How To Sentiment Reputation Hashtag 52

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. What Is Social Listening?

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Strategy Brands Influencer Analysis 106

Proactive Report

OCTOBER 2, 2013

A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Less than half (48%) of the 1000 marketers surveyed feel they understand digital marketing and can get results. PLANNING YOUR DIGITAL MARKETING. IMPLEMENTING THE DIGITAL MARKETING PROGRAM.

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Marketing Syndication Sentiment Survey 66

Razor Social

NOVEMBER 29, 0002

Download the PDF version for future reference! For example, are they entrepreneurs, marketers etc. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. Sentiment Analysis. No time to read this article now?

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Analytics Social Media How To Analysis 89

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does.

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Engagement Social Media Strategy Meme 52

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Don’t sweat it—you can’t be 100% on 100% of the time Just refer to our social media toolkit whenever you need fresh ideas. the marketing team, legal department, outside clients, etc.) Not your usual creative self?

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Template Templates Social Media Tips 135

Pixlee

SEPTEMBER 15, 2021

With influencer marketing maintaining its position as one of the most effective marketing strategies, it’s important for brands to prioritize efficient management of their creator partnerships. for every dollar invested in influencer marketing, and it’s the fastest-growing channel for customer acquisition. Let’s dive in.

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Tips Influencer Campaign Metrics 52

Pixlee

SEPTEMBER 15, 2021

With influencer marketing maintaining its position as one of the most effective marketing strategies, it’s important for brands to prioritize efficient management of their creator partnerships. for every dollar invested in influencer marketing, and it’s the fastest-growing channel for customer acquisition. Let’s dive in.

Tips 52

Tips Influencer Campaign Metrics 52

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brands 95

Brands Fashion Eventful Hosting 95

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. The answer to what makes a video viral in the first place is a bit like the holy grail for marketers. at least once.

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Video Social Media How To Trends 125

Keyhole.co

FEBRUARY 3, 2023

And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. You sit with your marketing team and decide to participate, but with a branded twist. Why is that?

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Metrics Analytics Instagram Hashtag 52

Sprout Social

JUNE 23, 2021

Create a sense of community through user-generated content. Sharing user-generated content in the form of reviews and customer photos represents a brilliant way to both engage your customers and build a much-needed sense of community among your buyers. Social listening tools like Sprout give you a detailed look at customer sentiment.

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Strategy Policies Resources Loyalty 122

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. When you track NPS, you can make the necessary adjustments in your product or marketing tactics to convert detractors to promoters.

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UGC Apparel Content Hashtag 52

Ignite Social Media

FEBRUARY 1, 2017

Impressions, engagement, comments, shares, sentiment? This means facilities/event managers, PR agencies, ad agencies, other marketing teams, and anyone else who also has a stake in the events to come. They can respond to comments when the onsite community managers and content producers are focusing on capturing content.

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Eventful Brands Content Upcoming 60

Sprout Social

MARCH 8, 2019

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. What is online social listening? Sounds pretty “social” to us!

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Reddit Tumblr YouTube Review 98