Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Have any questions?

News 274

News Google SEO Postrank 274

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Many new people joined (yay!), Read All About It!

Postrank 150

Postrank ROI Class Tourism 150

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. There is a good overview of Blekko’s SEO Tools on Search Engine Land so I won’t go into detail on that here.

Sites 112

Sites News Postrank SEO 112

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: conviction is a powerful tool. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. Portugal is getting to the upfront line on innovation and creativity on software, webdesign and marketing too. Thanks for sharing! Read All About It!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits! Thanks so much for stopping by WUL!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 134

Class Postrank Tourism Blogroll 134

Jason Yormark

AUGUST 30, 2009

Socialnomics will not necessarily teach you how to use tools, convey strategy, or equip you with resources to act on. I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Thanks for stopping by, and sharing.

Review 209

Review Case Study Postrank Study 209

Waxing UnLyrical

OCTOBER 12, 2010

Currently, she is an editor and writer for AGP & Associates , an integrated marketing communications firm in Midland, Mich. Couch to 5k sounds like a great tool for me to try. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It!

Class 214

Class Training Postrank Flickr 214

Waxing UnLyrical

NOVEMBER 14, 2010

it was a nice tool to show people many of the other blogs I read, since there are too many to list. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I miss the Backtype Connect/My Comments Elsewhere plugin which let me show my resent comments on other blogs.

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 6, 2010

Before I set foot in the place, I knew that the crowd I was going to speak with would be a bit more conservative a bit more skittish about getting involved with social networking a bit more unaware (than the “average bear&# ) on how this tool can potentially help them a bit older than the average audience I’m used to speaking with.

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Class Postrank Comments Tourism 182

Waxing UnLyrical

OCTOBER 22, 2010

It’s not so much a question of how fancy the tools are that you’ll use. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? So, you see, social media can be measured… and not by trying to figure out how much your followers are worth. Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. How to: choose the right blog tool , from Arik Hanson ‘s Communication Conversations.

Class 144

Class Creative Commons Postrank Conference 144

Kikolani

JANUARY 13, 2011

Check out their blog on Postrank to see what topics get the most engagement. My Tips : Want to know another way to see what a blogger’s community wants? Setup a search for their @username mentions in a Twitter management tool like HootSuite. Interact with the Blogger Before Reaching Out.

Blogger 124

Blogger Postrank HootSuite Blogosphere 124

Waxing UnLyrical

NOVEMBER 17, 2010

As a regular reader, you’ll have noticed that I’ve started making frequent use of tools in the WordPress platform such as block quotes and different forms of emphasis via bolding or italicizing different bits of copy. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

JANUARY 18, 2011

Its easy to be passionate about such a great tool, backed by such great people. I am so in love with these tools that are really quite powerful and require zero programming. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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WordPress Blogroll Class Flickr 202

Viper Chill

MARCH 1, 2010

You are here: ViperChill » Business » 28 Resources from My Internet Marketing Toolbox 28 Resources from My Internet Marketing Toolbox Written by Glen, this post has 78 Comments Have you heard of Matt Wadsworth? Crazy Egg Crazy Egg was created by one of my favourite guys in the internet marketing space, Neil Patel.

Resources 77

Resources Netvibes Marketing Delicious 77

Kikolani

JANUARY 16, 2011

We blog about content marketing and social media (very broad topics and very widely covered). Question: What is the best type of information to include if you are an apartment community trying to blog so your residents and future residents will follow you? Question: Any recommendations for fine tuning your blog’s focus?

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Class Flickr WordPress Template 178

Kikolani

JANUARY 26, 2010

Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu.

ROI 114

ROI SEO Social Media Tips 114

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. To explore a different communication channel? To try to connect with those who might become part of a community? Do you know me better?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 6, 2010

And more important, are you SHARING other people’s status updates with your community? Its interesting that youre talking about trying to step away from the tools and go to more events. Kicking it up: step away from the tools. For example, are you responding to other people’s tweets with your own thoughts on a particular issue?

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Class Comments Eventful Conversation 211

ProBlogger

APRIL 6, 2011

guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made.

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Then measure it.You can use Google Analytics, PostRank or even (GASP!) Think beyond the marketing team.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

NOVEMBER 20, 2010

What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Sean: Angela Sinickas is a treasure trove of case studies. Read All About It! Wanna Subscribe?

Conference 179

Conference Postrank Tourism WordPress 179

Waxing UnLyrical

DECEMBER 9, 2010

in our digital tools had us reaching for the stars and we ended up getting a black hole. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Our faith (naiveté?)

Video 218

Video Class iPad Film 218

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? I hate to admit it (and thus be accused of professional treason), but he kind of made sense. .&#

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Techipedia: Tamar Weinberg

JUNE 16, 2010

You will be able to gather enough data from your own campaigns to help you improve your online marketing. Am I integrating offline marketing with my social profiles? If you haven’t already, get measurement tools to measure all your social activities. Some tools you can use are Social Mention , Trackur , and PostRank.

Questions 277

Questions Social Media How To Postrank 277

Viper Chill

MAY 6, 2010

You can find ideas in literally any niche, with some examples being their marketing , finance , gadget and humour sections. While the service was a little too basic to pay for, I do still enjoy the company’s Postrank tool. This tool alone can be very powerful in terms of getting your creative juices going.

How To 77

How To Delicious StumbleUpon Postrank 77

Waxing UnLyrical

JANUARY 27, 2011

Even with the online database tools, its still going to require some amount of time to review and narrow the focus. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet?

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

DECEMBER 2, 2010

Much of the job market is hidden, sometimes even unknown to HR. A one-sentence cover letter wouldnt get anywhere with me, as I use cover letters as a tool to determine if the person can write, pays attention to punctuation and grammar, etc. I must agree with Jens comments. #1 Where you saw chutzpah, I rolled my eyes. Read All About It!

Class 208

Class Applications Creative Commons Organization 208

Kikolani

JULY 23, 2010

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. Making Money Online / Online Marketing. Jump start your company Twitter account – from setup to acquiring followers and building community.

Resources 129

Resources SEO GPL Mashup 129

Waxing UnLyrical

JANUARY 20, 2011

But anything more than that risks repeating the mistakes committed by many a marketer; putting too much emphasis on the channel and not enough on people and content. I think the point Conway makes is a good one, though; the tools are there to facilitate and not the be-all and end-all. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Media 151

Social Media Class Postrank Tourism 151

Waxing UnLyrical

SEPTEMBER 14, 2010

My initial comment there read: [PR is] about building effective relationships with one’s publics (hence “public relations&# ) and using the tools and tactics du jour to do so. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. We mulled over how we should respond to it.

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Press Release Class Industry Comments 266