article thumbnail

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The agreement sees the two national organizations exchange ownership of 41 community and commuter newspapers and then shutter most of them, but it’s the fault of industry disruption according to the news release announcing the deal. They even like to see the local advertisements. But there’s the rub. Where’s the reader value?

article thumbnail

How to Triple Your Audience and Lead Generation With Content Syndication

Writtent Blog

A relatively little-known option for your marketing strategy is to syndicate content , which carries many of the benefits of guest posting without the attached labor. What is Syndication? The concept of syndication isn’t unique to web content marketing. The concept of syndication isn’t unique to web content marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Quick Take: Should Brands Get On Threads, the New Twitter Clone from Instagram?

Ignite Social Media

Most of these initial posts appear to be community-driven short-form content introducing the brand creatively to the platform. Brands need to not only consider what content to post, but that this channel will require community management. There are a few differences still between Twitter and Threads.

Instagram 148
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. Google is prescriptive about how to present information.

Marketing 367
article thumbnail

Introducing Social Media Informers

Ari Herzog

Joining Janet Fouts , Kyle Lacy , Alex Blom , Dave Fleet , Joel Postman , Damian Davila , Jennifer Jones , and others, you can add “social media informer&# to my bio the next time you introduce me. That is, my and their blog content are now syndicated and aggregated on a new online community that informs you about social media.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

It includes partnerships, alliances, syndicates and more. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. Google is prescriptive about how to present information.

Marketing 195
article thumbnail

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

The prospect marketing effort, which is predominantly driven by third-party media investments in content syndication, search and advertising, is still very fragmented and, worse, seldom measured or optimized. Validate prospect information in order to inject quality, actionable data, and thereby increase lead velocity and lower media costs.