Sprout Social

OCTOBER 18, 2023

And this trend is likely to continue. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?”

Examples 121

Examples Social Media Sentiment Influencer 121

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Get to know your customers Social media intelligence is more than just monitoring sentiment.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

NOVEMBER 7, 2023

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By detecting and leveraging trends, you can create timely and engaging content, increasing your brand’s visibility and engagement.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 13, 2024

In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

JANUARY 16, 2024

It can help answer questions such as: Who is making waves in my industry? Trend identification Stay ahead by identifying and adapting to industry trends emerging from social chatter. Being on the pulse of trending topics can position your brand as a thought leader. Social Listening is your spyglass.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. You’ll also see a trending hashtag set that you can copy and paste. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 113

Social Media Marketing Sentiment Influencer 113

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Thus, helping you gain a competitive edge over the rest of the industry.

Engagement 105

Engagement Tips Loyalty Metrics 105

SocMed Sean

MARCH 22, 2022

When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company. Which Industries are Present On Twitter? While nearly every industry is represented on Twitter, some have seen more success using the platform than others. Does your company use Twitter?

Twitter 230

Twitter Strategy Hashtag Marketing 230

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. What is conversational analytics? For example, Simpli.fi

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

Process 109

Process Sentiment Analysis Applications 109

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 65

Report Atlassian Brands Sentiment 65

Sprout Social

AUGUST 17, 2021

Need insight into an emerging trend? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Do you have burning market research questions?

Questions 118

Questions Sentiment Meme Trends 118

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase). Sentiment and conversation trends matter. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Hootsuite

MAY 21, 2020

General trends that apply to your industry. Once you start collecting this valuable data, you can use it to look for trends and insights. Search streams in the Hootsuite dashboard let you monitor conversations relevant to your business, your industry, and your products. Mentions of your competitors. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. And that’s just the tip of the iceberg.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Aim for above the industry average (typically 5–10%). Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. Industry/brand influencers: 60%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. Industry Terms and Trends. Competition: 77%.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. For example, you can view brand sentiment trends at a glance within the platform, which helps you visualize how people are reacting to your brand in real time.

Reputation 129

Reputation Tools Brands How To 129

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. That is the power of brand awareness. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

MARCH 26, 2024

The brand has numerous tie-ups with brands from diverse industries and realms. LEGO timed these posts with the much-awaited movie release, thus drawing more out of this collab thanks to the trending topic. On one hand, the brand dips into the trending Valentine’s Day buzz going around in February.

Construction 52

Construction Social Media Strategy Collaboration 52

Buffer Social

AUGUST 2, 2023

Through those relationships, I noticed a trend: founders of startups are no different than anyone else. I believe anyone can build a company as long as they have a clear vision, the market is right, they’re self-aware, understand the nuances of the industry, and they have the grit to power through the roadblocks. ExplodingIdeas.co

Newsletter 83

Newsletter Reddit Sentiment Startup 83

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. More businesses will hire for social support and community management roles.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Check out these tips and trends on how peer to peer texting can be a true game-changer for your business. Enter P2P texting.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. For brands, hashtags can help social marketers reach niche audiences and build community. According to Messina, “Many more people are interested in finding their community—or growing the one they already run.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Bill Hartzer

NOVEMBER 6, 2023

This sentiment emphasizes the importance of self-awareness and personal fit when considering entrepreneurship as a career path. ” This trend speaks to the profound influence of the digital age, where social media and content creation have become powerful platforms for self-expression and entrepreneurship.

Influencer 95

Influencer Social Media Survey Construction 95

Sprout Social

DECEMBER 29, 2022

Trends don’t last a lifetime, but our gear does and so do the memories you make in it. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. If sentiment is trending up or down. ♬ original sound – ?️atagonia

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 110

Project Analysis Hashtag Sentiment 110

Sprout Social

FEBRUARY 2, 2023

#yesfigopets #pethealth #petsafety #petfood #dogsoftiktok #dogmom #petparents #fyp #foryou ♬ MI CHIQUITA – Alexander McCabe Outperform your competition Sprout’s data science team analyzed posting frequency across more than 30,000 Sprout customers and found that the industry average is 11 posts per day across all social channels.

Social Media 110

Social Media Insurance ROI Meme 110