SocialFish

OCTOBER 1, 2010

(SmartBlog on Social Media). How to get Over Your Fears of Social Media (Valeria Maltoni). Which is More Powerful: Social Proof or Social Pioneering? The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). How To Be The Jack Bauer Of Your Company (Adam Singer).

Analysis 165

Analysis Social CRM Construction Foursquare 165

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 12, 2011

It addresses the need to drive organizational change in an effort to shift employee behavior, communicate more effectively across job functions and geographies and tear down organizational silos. Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography.

Jive 148

Jive Lithium Social CRM Yammer 148

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

FEBRUARY 10, 2010

Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. Just a thought.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. That depends upon how many other people/brands they are following, and how often they check Twitter. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Wonderful community-building strategy! Wonderful community-building strategy!

Community building 116

Community building Social CRM Consultant Posterous 116

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Unported License. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. What’s your social media policy? What are your goals of social media? Social media is about real engagement and truly connecting with people. In this case, you need to give them reason to promote your brand.

Findability 201

Findability Domain Name Policies Social CRM 201

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 2, 2010

The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# I’ll be talking about brand community strategy and how to activate your audience. link] [link] Tim Bryan RT @jaybaer: Everything you ever wanted to know about Facebook, in one convenient batch of awesome Webinars.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. Maybe you found this blog from Twitter?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

AUGUST 16, 2010

link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JUNE 29, 2010

link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 12, 2010

link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. marketing [link] Lisa Diomede Would You Try It With a Fox? marketing [link] Randy Kemp Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. One other thing that I would toss out there…in our community of Social Media, marketing, etc.,

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Chris Brogan started with zero posts and zero readers.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 13, 2010

Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social. Social media doesn’t create negativity, it uncovers it. Social media is the ultimate canary in the coal mine. Social media is an ingredient, not an entree.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Convince & Convert

FEBRUARY 19, 2010

link] [link] Bogdan Donisan New post: Randy Kemp: Turn the Tables on Social Media with NutshellMail [link] ( [link] ) topsy_top20k RT @jaybaer: Turn the Tables on Social Media with NutshellMail: Keeping tabs on your social media connec… [link] #marketing [link] Focus Communications interesting.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. How much can you say?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

MAY 4, 2010

Each chapter in the book provides, at high level, detail about when, why, and how to implement each technology. My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 11, 2010

“The mainstream gaming market will always be native. It’s generally easier for marketers to garner excitement for a native app, though this will change over time. link] blur Marketing [link] Is It Curtains for the App Store? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Everything.

Social Media 114

Social Media Strategy Apple iPhone 114

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. Gather market intelligence. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Bare Feet Studios

AUGUST 31, 2011

As a trainer, this early adopter thing works fine – I get my juice from showing people how things work and that doesn’t go away. I mostly use it for two reasons: to support the small biz where I am checking in (I think this type of crowd-sourced marketing can be very useful to small businesses) and to market myself in subtle ways.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer. Social media scheduling tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Testimonials are a huge part of the infomercial world, as they are for effective social media. You’re thinking that I’m crazy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

JULY 26, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! agencies, you should be experimenting with this too). These are exciting times at Bulb HQ!

Consultant 123

Consultant Metrics Social Media Social CRM 123