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The 9 best reputation management services for your brand in 2024

Sprout Social

Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community. Brand Keywords: This custom search helps you keep track of relevant Twitter/X discussions, even if users don’t tag your brand directly or use specific hashtags.

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What social media tasks to automate and what to personalize

Sprout Social

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Report on social media performance Social media reporting evaluates the ROI of your efforts. Sprout’s Social Media Productivity report paints a stark picture of this dilemma.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 92
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Reports show social listening is considered a “key planning element” by 82% of professionals. First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Monitor brand mentions.

Sentiment 142
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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 125
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 121
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How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

Agorapulse reports help with audience intel. But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions.