Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 127

Strategy Brands Hubspot Survey 127

Proactive Report

DECEMBER 9, 2022

It has just taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a best-guesstimate of what this audience cares about. What hashtags are popular right now? It’s been done for years. Knowing as much as you can about your audience has always been the key to success.

Analytics 98

Analytics Survey Analysis Hashtag 98

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 125

Strategy Sentiment Marketing Analysis 125

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand. and brand recall (can they remember your brand without prompts?).

Brands 106

Brands How To Sentiment Metrics 106

agora pulse

AUGUST 17, 2020

Agorapulse reports help with audience intel. What types of interactive content are they using ( polls , surveys, games, contests , etc.)? Survey your current customers regularly to get to know them better. You can also set up free surveys using Google forms.). Number (and sentiment) of your customer support emails.

Social Media 171

Social Media Strategy Marketing How To 171

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Which hashtags are they using? When it comes to marketing research, surveying your current customers is also always a great idea. Who are they listening to?

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 123

Examples Influencer Campaign Marketing 123

Hootsuite

SEPTEMBER 14, 2023

With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand. For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

NOVEMBER 21, 2016

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download.

Hashtag 40

Hashtag Eventful Survey Report 40

Proactive Report

OCTOBER 30, 2023

In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. What hashtags are popular right now? Discover your current Brand Visibility Score. Who is in your audience? Where are they on social? Who do they follow?

Trends 72

Trends Marketing Wikipedia Survey 72

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 99

Influencer Brands Collaboration Authentication 99

Sprout Social

FEBRUARY 15, 2024

Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. The hashtag should be short, unique and memorable. How do you compare?

Engagement 102

Engagement Tips Loyalty Metrics 102

The Realtime Report

JANUARY 28, 2020

People overwhelmingly like Facebook’s old logo, according to a new survey from Visual Objects, a portfolio website. The new, non-hashtag design features a simpler but similar color palette with four quadrants of color. Visual Objects surveyed 1,001 consumers across the U.S. Read the full report here: [link].

Yahoo 103

Yahoo Retail Survey Hashtag 103

Sprout Social

SEPTEMBER 30, 2020

The Twitter Explore page gives you an updated list of topics and hashtags trending in your region and relevant to your interests. So you can use this section to discover the Twitter hashtags and conversations that are important to your audience. Hey thanks for reporting this to us and sorry for the delayed response.

Twitter 138

Twitter Survey Trends Hashtag 138

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. You could also survey and ask your customers what other brands they considered when making a similar purchase.

Analysis 101

Analysis Sentiment Marketing How To 101

Sprout Social

FEBRUARY 18, 2020

While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. Next, add in common brand hashtags and any current campaign hashtags.

Social Media 133

Social Media Strategy Brands Airlines 133

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. You can monitor and organize social mentions in real-time and measure sentiment based on terms and hashtags you want to track, all in one unified platform.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

MAY 24, 2022

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. This can give you a more solid ground to report on. Hashtag growth.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Sprout Social

MAY 23, 2023

According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow. And 82% of that group report that those tools have already driven positive results. Think: experimenting with new content formats or digging deeper into performance metrics.

Team 131

Team Social Media Management Skills Trends 131

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Review 125

Review Brands How To Analysis 125

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. The platform also doesn’t allow you to customize social media performance reports. Every Hootsuite plan comes with Streams that let you track hashtags, mentions, conversations, and competitor activities.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Buffer Social

FEBRUARY 18, 2021

I surveyed our team members (all 84 of whom are spread out across the globe) to understand the best way to help them cope with so many things shifting at once. The combined survey of our teammates and increasing global proof that the four-day work week could be a good solution is what spawned our one-month trial. at our October survey.

Survey 96

Survey Team Guidelines Project 96

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Pricing available on request.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Reporting issues with products and services. In our increasingly digital environment, consumers engage with brands online in more ways than ever before.

Content 118

Content FAQ Sentiment Hashtag 118

Ignite Social Media

AUGUST 31, 2021

A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation. Make text accessible (plain text, camel case hashtags, avoiding overuse of all caps, avoiding special characters, etc.). The data backs up this trend as well. How can brands be more inclusive in design? .

Trends 184

Trends Organization Social Media Travel 184

agora pulse

APRIL 9, 2019

That fact is among the key findings from a recent report from Clutch. The research was based on data from a survey of 529 owners and managers of small businesses (firms with fewer than 500 employees). And monitoring captures the hashtags and keywords that you want to look out for. Pin This Post.

Small Business 99

Small Business Reputation Social Media Survey 99

agora pulse

OCTOBER 8, 2019

76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program. 65% reported increased brand recognition.

Social Media 84

Social Media Guidelines Hashtag Training 84

Visually SM

JANUARY 10, 2021

According to a survey , 93% of consumers read an online review before making a purchase. A survey showed that 76% of people admit they trust more in content generated by regular people. A report showed that 52% of consumers believe that employees are a reliable source of information about companies. Social media can help.

Company 130

Company Brands UGC Reputation 130

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. What social activities (platforms, hashtags, accounts) should be used to reach them? Hashtag usage.

Social Media 113

Social Media Strategy Guidelines Template 113

agora pulse

JANUARY 3, 2020

40% of Twitter users report making a purchase after seeing a product on Twitter. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. Pull reports on your response times.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. The 2023 State of Social Media Report also reveals that 94% of business leaders use social media data and insights to build brand reputation and loyalty.

Influencer 103

Influencer Marketing Collaboration ROI 103

OnlineRockersHub Marketing Blog

MARCH 20, 2020

It also provides various recommendations of effective and trending hashtags that increase your post visibility and reach to the audience. You can get a comprehensive report on the success of your posts without any cost. Creating polls and surveys on Facebook is an excellent way to keep your audience engaging with you.

Campaign 88

Campaign Tools Social Media Facebook 88

Keyhole.co

MARCH 9, 2023

Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis. Brand24 features include a mentions feed, a discussion volume chart, marketing analytics, influence score, sentiment analysis, alerts, and reporting features.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. Are you thinking about getting into Instagram eCommerce?

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. Let’s say you get these responses to a survey: “ That’s highly unlikely.”

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

DECEMBER 6, 2023

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). The insights found throughout your performance report act as a map guiding you toward the themes, networks and formats that consistently drive engagement with your audience.

B2B 115

B2B Influencer Brands Marketing 115

agora pulse

OCTOBER 8, 2019

79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program. 65% reported increased brand recognition. Sure, hashtags and tagging are second nature to you—but do you expect everyone else to understand how to use them?

Social Media 84

Social Media Guidelines Hashtag Training 84