Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

NOVEMBER 27, 2010

That you are not an island ruling the world but, rather, one in an archipelago of quite delightful islands… that a certain group of people have visited, and been charmed by. That while someone might consider you “better&# than someone else, the opposite could just as well hold true, if another person were asked. Read All About It!

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Adam Sherk

NOVEMBER 2, 2010

With Blekko officially launching this week the new search engine is getting a lot of attention particularly in the search marketing community because of SEO data it provides. A large group of sites have hostrank scores in the 3,000s or 4,000s so there is not a lot of separation between the news organizations in the middle of the pack.

Sites 112

Sites News Postrank SEO 112

Waxing UnLyrical

DECEMBER 24, 2010

But after a while, he found a group of people from a range of backgrounds – from fishermen, to a freedom fighter, to a tax collector – to take on this task. What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. Regardless, thanks for visiting!

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

JANUARY 24, 2011

Get Shareaholic test Filed under Erica Holt , Marketing , Public Relations , Resources , Social Media | Tags: adwords , digital , erica holt , google , mobile marketing , nonprofits | Comments (9) Site settings comment help? A group Amplog would be a great way to share ideas and resources. Regardless, thanks for visiting!

Tools 247

Tools Adwords Marketing Class 247

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. Also, it’s not all about what you do on your site or your social media. Share it here!&# and link to your post.

Questions 167

Questions WordPress Postrank Blogger 167

Jason Yormark

AUGUST 30, 2009

For those of you looking for the quick and dirty, Socialnomics reads quick, is filled with interesting real world stories, and is basically 265 pages of argument that social media is not only here, but ready to transform the way we live our lives and do business (his tagline actually).

Review 209

Review Case Study Postrank Study 209

Waxing UnLyrical

DECEMBER 13, 2010

Mark as read Approve comment Due to all the negative media attention, they asked that I not livestream it. It remained a small group and was a lot of fun! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" It aired on WUSA9 at 11pm that same night. thanks for the … [.] Read All About It! Liked what you saw?

Flash Mob 222

Flash Mob Ustream Class Film 222

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Why: Jen is one of the finest people it’s been my privilege to meet through social media.

Class 202

Class WordPress Postrank Comments 202

Waxing UnLyrical

OCTOBER 11, 2010

I feel for all the groups that consider this commemoration an abomination. Columbus Day as I’ve gathered over my 10-ish years of living here, is one of those holidays that is “happy&# for some (mostly Federal employees), and not that rambunctious for others. There are always two sides to every story, and sometimes more.

Flickr 119

Flickr Postrank Class Tourism 119

Waxing UnLyrical

OCTOBER 19, 2010

I agree that the fundamentals of SEO wont change too much, though smaller organizations will probably have to put more resources into them, as groups with a larger web presence may see their lead increase. Mark as read Approve comment Nice write-up Erica! Im really looking forward to potential changes in search behavior, though.

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. That got a big “check&# from me. Can you help me tie my shoelaces?”

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 23, 2010

The small community of readers I have built up and learned from would shun me, rightly perhaps. I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). Thanks for sharing the post with your #pr20chat community.

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 17, 2010

This helps to add a visual element to a post, much as those grouped pages of photos do, here and there, in an interminably long autobiography. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

NOVEMBER 25, 2010

After one night of being unable to sleep because of the din (if you’ve ever wondered, Times Square really does not sleep at night), I found a Kimpton Group hotel uptown, and we moved, regardless of the points. It was terrible. Turned out to be the best thing we ever did. My husband, bless his soul, didn’t say a word. If you are in the U.S.,

Hotels 223

Hotels Class Postrank Energy 223

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. You have an idea about how you can and should use each one.

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

AUGUST 25, 2010

Bonus: it helps identify holes in your time management skills, including the amount of time you spend in/on social media. The convenience of grouping things is something I always look for today as I dont like opening so many different programs to do something relatively simple. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Plaxo 251

Plaxo Products Tools Class 251

Laurel Papworth

AUGUST 3, 2010

You get a new government and a new archive of information. . :) Technorati Tags: Australia , election , getup , Politics , social media , social networks , tony abbott , women , youtube Related posts Web 2.0 That’s how it works. Facebook talks like a pirate.

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Waxing UnLyrical

OCTOBER 14, 2010

A leader, on the other hand, ascribes importance to the productivity of a group. Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important. Image: BES Photos via Flickr, CC 2.0 Regardless, thanks for visiting!

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 11, 2010

I should say “wars&# since, as first a Royal Indian Air Force and then an Indian Air Force officer, from which he retired as a Group Captain, he’d seen his fair share of them. Mark as read Approve comment Jagan, he retired as Group Captain Sunil Kumar Mukerji. That’s him as a dashing young officer, right there.

Class 264

Class Comments Transportation Twitter 264

Waxing UnLyrical

DECEMBER 4, 2010

Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help? Mark as read Approve comment When I first heard of this campaign, the focus was on the celebrities not using social media.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

FEBRUARY 8, 2011

The question was: what is the importance of lists (specifically in social media), and how does one get on them? Get Shareaholic test Filed under Public Relations , Social Media | Tags: how to get on a list , influence , Social Media | Comments (15) Site settings comment help? Regardless, thanks for visiting!

List 161

List Class How To Comments 161

ProBlogger

APRIL 6, 2011

Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. how to talk, write and deal with your social media world.

Blogger 42

Blogger Brands Survey Cost 42

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Then measure it.You can use Google Analytics, PostRank or even (GASP!) Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). You can’t start a blog like ours unless the community wants it. It was a great idea!

How To 151

How To Creative Commons Postrank Flickr 151

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in Communication program. Once my group checked off that box in our initial meeting, we moved on to concept. Until three weeks ago.

Video 218

Video Class iPad Film 218

Ari Herzog

MARCH 7, 2011

I wrote about Kristi one year ago when she single-handedly introduced me to 15 bloggers and readers in her community and I am writing about the goddess again right now. Win a Free Copy of “The Social Media Marketing Book&# by Dan Zarrella. She does not disappoint. Connect: Twitter | Facebook | Email | 978.558.0008.

Meeting 142

Meeting Postrank Instant Messaging eBook 142

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Kikolani

JULY 23, 2010

Calculating ROI on Internet Marketing – measurings your return on investment for PPC, organic search, and social media with Google Analytics. Social Media / Social Networking. Top 10 ways to promote your social media presence offline – fun ways to wear your social media enthusiasm.

Resources 129

Resources SEO GPL Mashup 129

Waxing UnLyrical

JANUARY 20, 2011

The Jasmine Revolution has, as we have now come to expect, triggered yet more discussion on how important social media is or can be in bringing about political change. There’s no doubt social media played its part. But social media is not a catalyst for change. It is just a facilitator.

Social Media 151

Social Media Class Postrank Tourism 151

Waxing UnLyrical

APRIL 27, 2011

I commented on only two blogs yesterday (and on one of them, my comment was more along the lines of baby babble), didn’t do anything on LinkedIn, shared a couple of posts via Google Reader, and on Facebook, just sent out some birthday wishes and posted in a couple of secret Facebook groups. I said one.

Influencer 276

Influencer Klout Postrank Technorati 276

Waxing UnLyrical

NOVEMBER 29, 2010

If you’ve seen Some Kind of Monster , Metallica may not be the first band you think of when you consider “equality,&# especially since the film depicts the group in the midst of a huge crisis. Just because someone works in a different group doesn’t mean that they may not add some value. What kind of monster? Read All About It!

Film 175

Film Postrank Class Tourism 175

Waxing UnLyrical

OCTOBER 25, 2010

I became a co-facilitator for a weekly support group and I will forever be grateful for the lessons that I learned from those women. I was so in awe of the women -- and the courage it took for them to leave everything to start over, often only with the clothes on their backs. Read All About It! Read Me On BNET Watch Me In Action Book Me!

Class 248

Class Avatar Cause marketing Postrank 248