Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. Joining the LinkedIn group now.

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Social Media Strategy Consultant Blogger 139

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Totally connected groups are average sharers, creating as much as they can consume and using free sites to display it all. BTW – I’ve really been interacting with the Digg community more and more. It really is about being a part of the community. Tamar is also the author of The New Community Rules (July 2009).

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

SEPTEMBER 22, 2010

Recent research from ExactTarget (a Convince & Convert client) found that only 30% of consumers clicking “like&# on Facebook believe that action gave the liked company permission to market to the consumer. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Techipedia: Tamar Weinberg

APRIL 10, 2008

I’d love to befriend everyone or even specify groups of friends to which I’d subscribe so that I can get updates delivered to my RSS reader (versus other updates that I would check on a more infrequent basis), though for the time being, the team has not worked that out. Google, Wikipedia and FriendFeed.

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Plaxo Picasa StumbleUpon Netvibes 103

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Good research, as always!

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Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

JANUARY 12, 2010

I needed to differentiate Digg from social media because they actually are part of a distinctive community (and as you know, I’m very passionate about Digg so it really did deserve its own category). I get fixated on one community and ditch the last, yet I still have my profiles on them and they usually get outdated within minutes.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Highlight the company’s long-term commitment and that of its supporters and partners.

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CSR Social Media Strategy Consultant 137

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Content without community, without approachability, without humanization and kinship is ineffective.

Content 124

Content Marketing Consultant Social Media 124

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. Not just being talked about but be an active voice in the community. In a sense, they can become part of the community.

Social Media 105

Social Media Marketing Digg MySpace 105

Almost Savvy

MARCH 1, 2009

Most pre-arranged meetings have had some form or electronic communication anyway. When I do large group meetings I simply put my email on the overhead. I’d imagine that you primarily deal with a very tech savvy group who are comfortable with your approach. I carry a Blackjack which I record something if I need to.

Real Estate 267

Real Estate LinkedIn Meeting Tools 267

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 6, 2010

Social media scientist Dan Zarrella has some excellent research on social content best practices. You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The biggest obstacle is corporate culture. Lastly, the people factor is huge.

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Social Media B2B Company Consultant 130

Techipedia: Tamar Weinberg

MAY 28, 2010

Social media rocks because it’s one of the most amazing tools for “free&# market research. The letter “C&# could be a lot of things, like “content,&# “consistency,&# and “community,&# but customer service is a big part of the evolution of social media. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

, if I lost my sense of taste forever, I’d want other people to know about the dangers of the medication and not to have someone who is paid off to push the results down so that people who are doing solid research will be misled. The latter group is pretty hard to help and I’m not inclined to try. Reply Gabe H.

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

APRIL 20, 2010

That group used 3,126 different search terms to get here. You are not alone…keyword research pays off in the #longtail [link] [link] Jamie’s Shared Items Does Your Blog Have a Long Tail: [link] [link] SEOP Great article. link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t use a Facebook Group. Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral).

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Agencies need to advocate for cooperation and help make it happen.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. It’s good to know that there are ways to bring Facebook community closer together. Think again!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Include a photo of yourself on every page, and if it’s a group written blog, include photos of each author.

Social Media 119

Social Media Strategy Consultant RSS 119

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly. Others aren’t.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget. It’s in our DNA. It will be interesting to watch.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. How can I help you?

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Marketing Social CRM Conference Social Media 123

Convince & Convert

SEPTEMBER 21, 2010

Thanks to my crack assistant Jess Ostroff for helping with the research. This is obviously invalid research statistically, but anecdotally it makes you wonder. This is obviously invalid research statistically, but anecdotally it makes you wonder. All blog owners should do this to see what their community prefers.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Josh S Peters

AUGUST 17, 2009

The answer always comes down to research. Brand Awareness – A half assed guide Research When dealing with social media it’s so easy to get overwhelmed and to start setting up profiles everywhere. The first thing you need to do is research your demographic. Find relevant groups and start talking to those people.

Brands 148

Brands Widget Disqus Lijit 148

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Right now, for example, we're carrying out a market insight and research project for for a pharmaceutical company that is taking advantage of our coverage of forums. How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

JULY 21, 2008

By May 18 , the MetaFilter community dared to ask the same, very unpopular questions Becky and some of her friends had been asking for months. This happened last week on the tightly knit community on Plurk, which has a unique and friendly atmosphere as Tamar described a few weeks ago. Be observant! Did your room just light up?

Social Media 104

Social Media StumbleUpon Communities MySpace 104

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. A driving force behind the company’s SUBSCRIBERS RULE! A driving force behind the company’s SUBSCRIBERS RULE! I had an epiphany the other day. Why is this? Why is this? Why is this? Why is this?

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). It is all about SERVICE for them.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117