Buzz Marketing for Technology

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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 But a new RAIN Group report proves otherwise and shows that sales people that truly “connect” with buyers in this “always on” environment we live in to win more often. So here are 3 reasons why ….

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Connecting 2 the World: Lessons Learned in Working with International Virtual Groups

Buzz Marketing for Technology

Lessons Learned in Working with International Virtual Groups. Christine Martels blog last week journaled about her participation in a course on culture, technology, and communication. Each day, as she worked in cross-cultural groups, she gave her insights into working with an international group in a virtual environment.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding.

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding.

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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

Which is why I prefer to have my communications group work with them much like they have always worked with the media. But the group that excites me the most is the Advocates – I want to grow that budding community – I want to offer them special access to news and previews of our latest product. Tweet This!