Pam Moore

JULY 28, 2019

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

Social Networking 60

Social Networking ROI Training Template 60

Pam Moore

NOVEMBER 14, 2017

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Have you considered hiring a social media agency but not sure where to start? 10 strategies and tips to partner with your social media agency for maximum success.

ROI 164

ROI Social Media How To Marketing 164

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience.

Feed 164

Feed Feedly News Tips 164

Sherrilynne Starkie

OCTOBER 25, 2012

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

Study 377

Study Social Media Wikipedia ROI 377

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. For some, the social network might not be the right fit, but for millions of others, it’s a must. The problem with Facebook ROI is it’s different from traditional online marketing.

ROI 40

ROI Facebook How To Analytics 40

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Make your content easy to share by including social sharing buttons on your blog posts. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? You’ve got Community , which just raised $40 million.

B2B 306

B2B Influencer Platform SMS 306

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Browsed a Facebook Group? For example, have you sent an email today?

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. The true power comes in the form of community. The most powerful communities are nurtured and grown over time, not coerced or bribed. The truth is that communities take time.

Communities 60

Communities Strategy Brands Marketing 60

Buzz Marketing for Technology

JULY 28, 2010

My suggestion would be to create a vibrant community with them – one which is both online and offline, one where you can get instant feedback, one where their ideas matter to your research and development groups, one where they co-author thought leadership with you and one that rewards them for their loyalty to your firm. Tweet This!

B2B 219

B2B Curation Communities Marketing 219

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real. daily and 2.07

Facebook 166

Facebook Marketing Training Template 166

Pam Moore

JANUARY 17, 2018

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! This is NOT new.

Facebook 164

Facebook Training Template Templates 164

Koka Sexton

FEBRUARY 24, 2012

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals.

ROI 102

ROI Social Media Engagement Skills 102

Pam Moore

MARCH 9, 2020

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They lack basic business, digital marketing and social media marketing knowledge and experience.

ROI 78

ROI Strategy How To Marketing 78

Kikolani

JUNE 19, 2012

It’s entitled 40+ Tips on How to Become a Social Media Rockstar on Twitter, Facebook, and Google+ – the three social networks I feel are the most important. If you enjoy it, please be sure to leave a comment and share it on Twitter, Facebook, Google+, or your other favorite social networks.

Social Networking 113

Social Networking Crowdsourcing How To Directory 113

Pam Moore

NOVEMBER 30, 2018

The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. The true power comes in the form of community. The most powerful communities are nurtured and grown over time, not coerced or bribed. The truth is that communities take time.

Communities 60

Communities Strategy Brands Marketing 60

Pam Moore

JULY 10, 2017

Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web but of humans.

Content 166

Content How To Marketing Training 166

Almost Savvy

DECEMBER 8, 2011

Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. I belong to many, including some business, community or family related.

Groups 250

Groups Groups Facebook How To 250

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! if yes, please explain.

ROI 128

ROI Social Media StumbleUpon Digg 128

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels? It is your blueprint and fast track to measurable ROI.

Analytics 167

Analytics Google Metrics ROI 167

Social Media Strategies Summit

FEBRUARY 27, 2020

“Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future. In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Pam Moore

AUGUST 23, 2017

Would you like a competitive Facebook edge? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? . I'm going to help you get that competitive edge in a quick and easy way by using Facebook Messenger. billion people using Facebook Messenger? What is Facebook Messenger?

Small Business 164

Small Business Facebook Training Social Media 164

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

Laurel Papworth

MAY 6, 2013

How about a customer sharing a purchase on Facebook – can that make you money? At the end of the online checkout, Amazon thanked me for my purchase and then asked me to tweet, Facebook, LinkedIn or Google Plus the Amazon link with an image of the DVD, the price and a description. How much is a a Tweet worth, in dollar terms?

ROI 101

ROI Buy Social Media Social Graph 101

Pam Moore

FEBRUARY 23, 2019

Facebook can be a game changer for small business and even corporate brands. billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high. Do you sometimes think about giving up on Facebook all together? With more than 1.52

Small Business 60

Small Business How To Facebook Template 60

Pam Moore

NOVEMBER 19, 2018

The heart of the digital and social online world of today is driven by two big things. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Should your content be more focused on your own business or the needs of your audience, dream customers and broader community? The first is people.

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

The heart of the digital and social online world of today is driven by two big things. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content? Should your content be more focused on your own business or the needs of your audience, dream customers and broader community? The first is people.

ROI 60

ROI Content Training Template 60

The Realtime Report

APRIL 16, 2014

At the turn of the decade, Facebook and Twitter were the two giants in social media. Facebook’s Follies. Likewise, Facebook awkwardly handled SMBs during the initial introduction of business-specific pages. It was built to accomplish a social mission — to make the world more open and connected.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)?

Template 167

Template Templates Social Media Social Networking 167

Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. The first step is to choose which social media sites on which to focus your activities. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Pam Moore

AUGUST 2, 2017

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . Grab your seat right now.

Facebook 165

Facebook Marketing Training Eventful 165

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. I like to achieve the highest ROI possible out of every minute I spend online. Social Media is About Humans Connecting to and Growing With Other Humans.

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want to grow your online or offline community? Social media simply gives us a medium to communicate with other human beings. Want more leads? Need more help?

Content 112

Content Marketing Training Template 112

Pam Moore

JULY 13, 2020

It's also how you achieve a positive ROI on every piece of content you produce. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content! The social networks such as Facebook, Instagram, LinkedIn, Twitter as well as the search engines such as Google LOVE it when your content is irresistible. Winning! :).

eBook 141

eBook Content Findability Template 141