Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Owned Media is self-published content. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. Facebook communities appeared in droves, and charities began fundraising online before the night was through.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

APRIL 14, 2012

A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. VISIT MY FACEBOOK PAGE. News (Photo credit: Wikipedia). Related posts: Canada is world’s No.

News 290

News Wikipedia Social Capital Sports 290

Sherrilynne Starkie

JULY 19, 2013

The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community. Understand the mix of followers in terms of the sizes of their own communities. PLEASE LIKE MY FACEBOOK PAGE.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

OCTOBER 15, 2018

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Owned Media is self-published content. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. Originally published January 12, 2011). PLEASE LIKE MY FACEBOOK PAGE. Related older posts: YouTube introduces trends.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

MARCH 14, 2015

A version of this article was first published at Thornleyfallis.com . PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Social Media Twitter Online Communities' Photo from #unfinishedbusiness. Related posts: How many Twitter users actually tweet? Twitter is a favourite tool for bullies, stalkers and trolls.

Conversation 150

Conversation Twitter Instant Messaging Compete 150

Sherrilynne Starkie

MAY 11, 2013

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. But, communicating with zoomers can be complex. We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

NOVEMBER 4, 2012

It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. From then the movement grew: The Fair Copyright for Canada Facebook Group was launched in 2007 and soon had 90,000 members. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MARCH 8, 2015

Where does content fit into the online discussions and communities that are key to success? A version of this article was originally published on Thornleyfallis.com. PLEASE LIKE MY FACEBOOK PAGE. At Thornley Fallis we believe tracking resonance makes more sense. Related posts: How to be smart on Twitter. Twitter for companies.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

DECEMBER 30, 2012

The list is published through Listly which means a significant difference from past lists. PLEASE LIKE MY FACEBOOK PAGE. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. Search plus your world.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

APRIL 20, 2013

Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

FEBRUARY 28, 2015

Stories draw people together, create community and build consensus, trust and loyalty. The article was originally published on Thornleyfallis.com. PLEASE LIKE MY FACEBOOK PAGE. It’s true that storytelling has been a crucial part of human life since man lived in caves.A And that’s why storytelling is so important in business.

How To 150

How To Loyalty Wikipedia Energy 150

Sherrilynne Starkie

JULY 13, 2018

Must-know social media news including YouTube's Fake News fight, AR in Facebook ads, Snapchat's Lens Explorer, Quora and Earned Media, Instagram's Questions Sticker. Augmented Reality could come to Facebook news feed ads soon. Facebook is testing the use of AR for product ads in the news feed. followers . Follow List.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

JANUARY 8, 2018

Facebook users spend 3x more time watching live video than traditional video. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Community Management.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

APRIL 26, 2014

In 2013, David Guttenfelder, the AP ’s chief Asia photographer, became one of the first foreign photographers allowed to work in North Korea, and he uses Instagram to capture and publish intimate images. David Guttenfelder was part of a SXSWi panel which included TIME Photo Editor Kira Pollack and Instagram Community Leader Dan Toffey.

News 321

News Instagram Journal Policies 321

Sherrilynne Starkie

FEBRUARY 1, 2014

That means building positive associations with those bloggers, tweeters and Facebookers who have large or loyal followings and who participate in engaged online communities. It’s a tall order, and very few communicators have it all. This article was originally published on the Thornley Fallis blog. Related articles.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

APRIL 26, 2015

I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. Managing a community of thousands can be a bit overwhelming but Twitter Lists really help. I also use Tweetdeck on my home computer and Hootsuite at work to publish and schedule tweets. How to be smart on Twitter.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

MARCH 28, 2015

The circle emphasizes IABC’s global focus and indicates a sense of community. I love the flexibility regarding colour and implementation and the circle nicely articulates community and connection. A version of this post was originally published on ThornleyFallis.com. PLEASE LIKE MY FACEBOOK PAGE. It won me over!

Brands 150

Brands Conference Exercises Survey 150

Sherrilynne Starkie

FEBRUARY 17, 2012

This is the finding of a report published this week by Rogers (client). VISIT MY FACEBOOK PAGE. Apparently, Canadians like to use of technology to manage their personal relationships. So much so they tend not to worry about family due to technology advances helping to keep people connected. Canada is the world’s No.

Report 308

Report Survey Social Networking Newsletter 308

Sherrilynne Starkie

JANUARY 11, 2014

This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. After all calendars are all about dates, so tracking deadlines for the delivery and publishing of all content is a core function of the tool.

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

SEPTEMBER 12, 2018

The move away from national economies towards a global one forcing the adjustment to a world of interdependent communities. A handful of companies, such as Facebook and Google, dominate global markets. Eroding hierarchies give way to social networks as a way of solving community problems. Care in the community, but does it work?)

Hotels 342

Hotels Communities Industry Social Media 342