Trending Sources

What Does Facebook’s Latest Algorithm Change Mean for Publishers?

SocialTimes Facebook

Facebook’s position as the world’s biggest social hub seems to be a delicate balance, and it’s constantly pivoting to satisfy both users and customers. Case in point: despite a drive toward biasing news content , Facebook users may not care all that much about news, showing a preference instead for updates from family and friends. According to an official post from Facebook , the goal is always to build a better news feed, and the primary strategy used to achieve this will be to surface more posts from friends and family.

Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.

Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

Facebook opened Instant Articles to all publishers  in April, and Google introduced Accelerated Mobile Pages  last October. At F8  in April, Facebook boasted about some interesting results from publishers using Instant Articles. Specifically, Facebook users are: 20 percent more likely to click on Instant Articles than web pages. Not necessarily.

Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. But publishers are not quite in as dire straits as it may appear, even with this seeming abandonment of Facebook.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always Always ask yourself if this specific piece of content is relevant enough to publish. It doesn’t need to address your entire customer database or Facebook fans at once. You are hopefully already publishing a lot of content in different formats.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

published it. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). Share on Facebook, Google Plus and Linkedin making you tagged every person or company you mentioned in the article. Right?

Content Creation? Curation? Focus on Publishing Instead

Firebelly

But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. But in the B2C world, it’s Twitter and Facebook. Less filling!”

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. How much Facebook integration is too much? AddThis). Social Media

Is Using Facebook Comments Good for Publishers?

Adam Sherk

There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. So I’d rather not put that activity into my Facebook news feed. like this idea but not everyone has a blog or a professional Facebook Page. So is the system good for publishers?

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

Has this translated into a significant change in social news referrals for publishers? ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group. intentionally chose sites from several different publishers and focused on those with content that is a reasonably good fit for social news sites.

Reddit 139

Stop! Check These Seven Things Before Hitting Publish

Spin Sucks

You wrote an awesome post and you’re about to get it published. Here are seven things you should check before hitting the publish button. Check These Seven Things Before Hitting Publish appeared first on Spin Sucks. You’re aware of the importance of the editing process, so you made sure to read that piece, correct some misspellings, and improve the structure of a few sentences.

Facebook Debuts 360 Photos

SocialTimes Facebook

The 360-degree photos  promised by Facebook’s Oculus VR virtual reality subsidiary last month  have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group  and the Help Center. Just take a panorama or use a 360 camera app, then post it to Facebook and we’ll take care of the rest.

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. At the moment it has more followers than all of the others combined. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?

12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research. They do have features that allow you to automate publishing updates to specified social media networks. AgoraPulse. Buffer.

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. As the director of Visual Website Optimizer (A/B testing software) I have had the opportunity to observe hundreds of A/B tests by our (publisher) customers and analyze what works for them. Tags: Publishing Yes / No.&#

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? Beyond Facebook Insights: Useful Facebook Analytics Tools. Is Using Facebook Comments Good for Publishers? The post on Facebook analytics tools did well considering I just published it last week. PublishingThank You.

F8 2016: It’s a Good Time to Be a Publisher on Facebook

Jon Loomer

Not every Facebook announcement is memorable. But F8 2016 provided hit after hit after hit to help the publisher. Facebook announced a whole lot of stuff. But today, I’m only going to focus on the changes made that help publishers. As of April 12, however, any publisher — big or small — can publish Instant Articles. You see? Save Button.

Translation and Localization Tips for Publishers

Adam Sherk

asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. If your publication uses a lot of ‘people’ imagery it is important that it properly reflects the people of the country you are publishing in. For example, if you are publishing a magazine about human resources management it might seem odd to readers in Japan if all the images depict European workers. 10 Practical Twitter Tips for Publishers.

Facebook Adds More Tools for Branded Content in Instant Articles

SocialTimes Facebook

Facebook added some new options to branded content  in its Instant Articles , including support for marketer logos atop those articles. And publishers  can add customized bylines and kickers. As a reminder, publishers can still customize the text in the byline to indicate a featured marketer. Readers: Have you experienced any branded content in Facebook Instant Articles?

Tools 53

New Facebook Open Graph tags for writers and publishers

The Way of the Web

You may be familiar with the Author and Publisher tools which Google+ offer to websites, and now Facebook has added some additional tools for publishers, journalists and writers to boost their content on the social network. When the article is shared in News Feed, a “like” button is displayed so people can like the publisher page.

Facebook Announces New, Improved Share and Save Options, Social Plugins

SocialTimes Facebook

Sharing is caring, and Facebook Tuesday introduced several improved ways for developers of applications and websites to enable their users to share (and save) to the social network. Share to Facebook will give people more options to share any link on the web with their friends to Facebook, groups and Messenger. ShareToFacebookChromeExtension from SocialTimes on Vimeo.

Vimeo 43

How to Use Niche Publishers to Drive Revenue

Convince & Convert

Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. While it may be more time-consuming on the front end, you’ll find that working with individual publishers will pay off in the long run. When you sign content-focused publishers as affiliates, you automatically diversify your traffic. So how do you know the difference?

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?

Video 60

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. Thus by understanding searcher behavior publishers can position their content to be well matched to searches with editorial or informational intent. What else can publishers do to accurately harvest and interpret social media intent?

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in with Facebook or Twitter to get started! As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Have an account?

Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0 Twitter. LinkedIn.

API 20

A Facebook Test: The Wheel and Spoke Model Still Works Best

Spin Sucks

This year, Facebook has done quite a bit to reward publishers for keeping fans on their pages versus sending them offsite to a news site or blog. They first said they wanted people to hang out longer so, if you could get them to stay on your Facebook page, you would be rewarded with more organic reach. Facebook Reach is Up; Engagement is Down. By Gini Dietrich. Sort of.

Media Companies’ Reach Per Facebook Post Plummeting in 2016 (Study)

SocialTimes Facebook

Facebook has introduced several features and initiatives aimed at boosting the presence of media companies  on the social network, so why are those media companies seeing their reach per post nosediving? Perhaps in an effort to respond to the algorithm change, publishers on SocialFlow’s platform steadily ramped up their post counts month by month. Image courtesy of Shutterstock.

Study 42

Is The Publish Button Evil?

Twist Image

The ability to publish content was once one of the most valuable forces in the world. Facebook is an interesting place. and the answers that follow just move me to think differently (totally rejuvenated by Facebook since the addition of private groups,and some smart folks). In fact, Facebook proves that we''re not. If you don''t study media (or if media is not a part of your profession), it''s hard to understand how profound this ability to publish a thought truly is. This is much more about respecting the ability to publish, communicate and connect.

Facebook Shelling Out $50 Million for Facebook Live Content (Report)

SocialTimes Facebook

Reports of Facebook paying media companies and publishers for Facebook Live content  have surfaced in the past, but The Wall Street Journal  has details, as well as a confirmation from the social network. Steven Perlberg and Deepa Seetharaman of the Journal reported after reviewing a document that Facebook has reached nearly 140 agreements with media companies, publishers and public figures  for Facebook Live content, with those contracts adding up to more than $50 million. million from March 2016 through March 2017), The New York Times ($3.03 million).

How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. To be successful on the social network, it all starts with your Facebook Business page. Plan Your Facebook Content.

UGC 57

Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.

Feed 28

The Future Of Books And Publishing

Twist Image

Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups. The book publishing industry is going through dramatic change and digitization. book publishing. facebook. facebook group. Episode #279 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. wish more people would read (more) books. He's currently got iambik and PressBooks rolling, but hasn't stopped there. Enjoy the conversation.

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience.  As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed:  Click   and select Save. Go to Facebook ads manager.

Facebook Rewards Longer Content: Here’s What We Found

Spin Sucks

About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. Her post, titled  Are You Sure You Want to Leave Facebook? , was in response to a conversation we’d been having on Slack  about how to achieve better reach and engagement organically. Both articles talk about how Facebook now rewards you when people stay on your page longer.

Facebook Takes Scissors to Paper App

SocialTimes Facebook

Facebook’s stand-alone Paper  application, which debuted amid much fanfare in February 2014 , will be sent to the recycle bin after July 29. Paper enabled users to see their Facebook content in themed, customizable sections, and the social network said in a Newsroom post  introducing the app: Your Paper is made of stories and themed sections, so you can follow your favorite interests.

The Holistic Publishing Platform For Brands

Twist Image

Publishing is going to change online over the next few years, in more ways than we can imagine. Leveraging "rented" land ( Facebook Notes , Medium , LinkedIn , etc.) or some kind of hybrid. This is much more about the value of content, writing, publishing and building a true audience to drive some kind of brand outcome. facebook. facebook notes. publishing. Yes, you need to be in different places instead of driving your audience to where you would like. With that, the conversation about "is blogging dead" seems to be heating up. Don't be. blog platform.

Facebook Just Told Us How to Do Facebook Marketing

Convince & Convert

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. What Facebook Says You Shouldn’t Do in Your Facebook Marketing. So updates about your friends.

Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Jon Loomer

Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. Well, they’re similar to Instant Articles , which allow publishers to share their content in an instantaneous fashion, bypassing slow load times. TechCrunch has described Facebook Canvas as “ Instant Ads.”