Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. How to Get Your Social Media Budget Approved (white paper).

Social Media 165

Social Media How To Marketing ROI 165

Waxing UnLyrical

APRIL 3, 2015

My community came up with some good ones. Lukas Treu : White papers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. Mary Deming Barber : AVEs.

Press Release 100

Press Release Consultant Metrics Communities 100

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

One or two tweets a day, one or two Facebook posts a week, are not frequent enough to put you on anyone’s radar. Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Nobody likes stream cloggers. Underfeeding. Over repetition.

Social Media 206

Social Media Brands RSS Publishing 206

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Idaconcpts

NOVEMBER 10, 2010

That means NO “free&# white papers on “how to make make your Twitter account reach 10,000 followers&#. Showcase Community Spirit. Make sure you readers understand how your nonprofit helps the community and how they can join you, whether it is through volunteering or a donation. Share this on Facebook.

Newsletter 137

Newsletter Tips Technorati StumbleUpon 137

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. Eight companies have 50 or fewer followers. • Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! You should not, however, be limiting your social media efforts to Facebook and Twitter. Instead of catering your content to general tips for wedding dress shopping and design, you’ll also want to create content that is relevant to the Portsmouth community.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Waxing UnLyrical

AUGUST 8, 2016

Don’t just push out the first article/course/white paper you think of. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Greg Rokisky.

Module 100

Module Consultant Course Campaign 100

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 130

Social Media Retail Education Airlines 130

Buffer Social

DECEMBER 17, 2018

Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). But he also understands that Facebook is a fantastic way for businesses to drive quality traffic and engagement. Rand Fishkin.

Social Media 110

Social Media Marketing Curata Influencer 110

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. I was building social communities online before we had the pure luxury of social networks such as Facebook.

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

MARCH 19, 2015

It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. A story could be a blog post, a Facebook update with a link to an interesting article, or a photograph posted on social media. Continue the conversation on our Facebook or Google+ pages.

How To 60

How To Startup Exercises Meeting 60

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 71% said Twitter, while 54% each mentioned Facebook and YouTube. One out of six identified Google+ or SlideShare. 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions. Get information about your IP. IP Information. 50+ On-demand DNS and network tools.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Kikolani

FEBRUARY 3, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Be sure to check out my photography blog for more photos and follow me @kristihines for my photography tweets or become a fan of Photostry on Facebook! The Resources Mashup. Blogging / Writing.

Mashup 113

Mashup Resources RSS SEO 113

Buzz Marketing for Technology

JUNE 27, 2008

John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Sprout Social

SEPTEMBER 9, 2016

A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. Continue the conversation post-chat in our Facebook community. — Brittany Magnin (@brittmagnin) September 7, 2016. t5IsGCWMBg. 42CQGTuTO8.

Strategy 40

Strategy Marketing Hubspot Cost 40

ProBlogger

JANUARY 30, 2013

Imagine I am a lost man trying to find my way to the first page of Google. Do you currently have 100 likes on Facebook , but would prefer 1000? It is simple to monitor key performance indicators in Google Analytics. If you are providing content in order to boost brand awareness, monitor organic brand searches on Google.

ROI 40

ROI Content Buy Cost 40

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. Don’t tell me it’s too hard or that your boss doesn’t know YouTube from an iPod.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

ProBlogger

NOVEMBER 11, 2014

If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. If you are a visual B2C brand, such fashion or foodie blogs, you will want to leverage Pinterest, Instagram, and Facebook. Use white papers, government figures, research studies, and professional publications to prove your point.

Content 55

Content B2B How To Reputation 55

Buffer Social

NOVEMBER 30, 2016

Facebook pages. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. Google related searches. Google related searches.

Class 40

Class Skills Social Media Marketing 40

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? Create 5 specific pieces of content for Facebook and Twitter each week. This is where a tool like Google Analytics becomes your best friend. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). Blog posts.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

JUNE 10, 2014

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch). Google tests and updates daily. Google’s objectives is to classify EVERYTHING.

Conference 196

Conference Social Media SEO Marketing 196

Social Media Strategery

MARCH 10, 2009

“Lynn went to Google and just started searching for TSA employees that were blogging. Using my Google Reader, I check for all things TSA related daily. It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

ProBlogger

APRIL 6, 2011

Google just downgraded content farms. Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. How to P.A.C.K.

Blogger 42

Blogger Brands Survey Cost 42

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? Create 5 specific pieces of content for Facebook and Twitter each week. This is where a tool like Google Analytics becomes your best friend. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). Blog posts.

Template 60

Template Templates Social Media Strategy 60

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Community management and audience engagement. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Insightful analytics and reports .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Social Media Strategery

JUNE 21, 2009

Enable open and transparent communication! Crowdsource white papers and presentations! To add on to your ideas, I would also suggest that organizations would do well to invest in community managers – those people who blog, garden wiki pages, and moderate forums as their primary job. Enterprise 2.0 Cure cancer!

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Convince & Convert

JUNE 29, 2012

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). Eric : Well, the Facebook mantra is move fast and break things and, you know, it’s not surprising.

Yammer 114

Yammer Microsoft Communities LinkedIn 114

Sprout Social

JANUARY 25, 2019

Another 24% said building a community of followers is a top social media marketing challenge. You can create these personas by collecting data about your customers through customer interviews, a social media platform, and Google Analytics. Share stories about your community, your employees, and your products.

Engagement 109

Engagement Hotels Brands How To 109

Rebekah Radice

MAY 4, 2017

White papers. Look to your most popular content in Google Analytics and determine how you can update or create a follow up. Incorporate each one across Facebook, Twitter, Instagram, and more in unique and channel specific ways. But the way the company builds a community and sells the product is just as important.

Social Media 154

Social Media Engagement Meme Buy 154

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. I'll have to check my Google numbers, all that good stuff. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Eric’s Social Media Stat of the Week: Facebook Insights. That’s for sure. Jay: Yeah.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Eric’s Social Media Stat of the Week: Facebook Insights. That’s for sure. Jay: Yeah.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114