In an effort to to catch-up on their social media community building, businesses are overlooking the three common leadership practices that practically guarantee their success. Following are three community building practices that apply to all of the social media networks – including your Facebook business page, company blog, or any of the location pages, such as Google Places. 1 – Qualified Community Managers. Thus, to build a vibrant community you need to demonstrate your capabilities in no uncertain terms, and that starts with being honest. MORE >>

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). The problem is: if I follow you on Twitter, why should I also follow you on Facebook? They are a service business. MORE >>

Today someone said something which still has me reeling hours later: “Facebook will eventually replace websites.&# Facebook may have 500 million users and be raking in the dollars, but lets be perfectly clear: while Facebook can certainly be useful as an outpost to your company’s website, it could not and should not ever replace it. Thinking Facebook could take the place of a company’s website is like saying your car is so great soon you can just live in it and get rid of your house. Your Facebook page just disappeared? Surely not. Numbers. MORE >>

The buzz about  Google Plus  was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. minutes per month on Google+ as compared to the average 394 minutes spent on Facebook by over 166 million U.S. ” L2 recently posted details that zero in on the largest magazine communities on Google Plus. Community Size: Impressive.  million U.S. MORE >>

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Today, though, Facebook isn’t so much about friends, family or clients who are trying to connect with today’s generation. However, while I felt the initiative was great, I also noticed that employees were reluctant to share all their concerns on the Facebook Page, since top management had access to all the content. Case in point: me. MORE >>