Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Using web analytics such as Google Analytics to optimize conversions and sales. 15 Tips to Zoom Your Brand (white paper). Leverage Twitter analytics for optimized results. Need more help?

ROI 60

ROI Strategy Twitter How To 60

Waxing UnLyrical

APRIL 3, 2015

My community came up with some good ones. Lukas Treu : White papers. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. Here they are, all 18 of them.

Press Release 100

Press Release Consultant Metrics Communities 100

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Every day is a new deal.

Social Media 206

Social Media Brands RSS Publishing 206

Pam Moore

NOVEMBER 23, 2017

How to Get Your Social Media Budget Approved (white paper). Supporting Resources: Social Profit Factor: Social Media Training Academy. How to Partner with Your Social Media Agency for Maximum Success and ROI. Audience Analysis Worksheet. Audience Marketing 101: Why, What and How of Customer First Marketing.

Social Media 165

Social Media How To Marketing ROI 165

Idaconcpts

NOVEMBER 10, 2010

That means NO “free&# white papers on “how to make make your Twitter account reach 10,000 followers&#. Showcase Community Spirit. Make sure you readers understand how your nonprofit helps the community and how they can join you, whether it is through volunteering or a donation. Post on Google Buzz.

Newsletter 137

Newsletter Tips Technorati StumbleUpon 137

Pam Moore

MARCH 8, 2018

They know their Google Analytics and other website data and analytics is a gold mine. They know who they are and what they offer their customers, partners, online community and friends. Social Profit Factor Training System + Member Community . Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 167

Brands Training Policies Template 167

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community.

Company 122

Company How To Case Study Mobile 122

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. Social listening can help you understand and take the pulse of your community. Foster Community on Social with Regular Interaction. Landing pages, white papers, and other sales assets can help your partners generate more leads. What is Brand Visibility? Leverage Social Listening.

Brands 76

Brands B2B SEO Influencer 76

Webbiquity SMM

APRIL 11, 2012

Three others have unmanaged “community pages” which the companies don’t maintain and may not even be aware of. Seven of the ten companies have no presence on Google+, and only one has a complete, optimized profile there. . • All of the companies can be found on Facebook, but only three have complete or professionally designed pages.

Social Media 176

Social Media B2B Exercises Hubspot 176

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. At the same time, though, the web moves fast.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Webbiquity SMM

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” Wouldn’t it be great to rank on the first page of Google for IT recruiting in a year or so. Would it be cool to rank on the first page of Google for “IT recruiter Boston” in 3 months? Blogging is Your Home Base.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Waxing UnLyrical

AUGUST 8, 2016

Don’t just push out the first article/course/white paper you think of. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Greg Rokisky.

Module 100

Module Consultant Course Campaign 100

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 132

Social Media Retail Education Airlines 132

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. One out of six identified Google+ or SlideShare. 80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes. MediaPost ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Network Infrastructure and Data Center Gear. Site Resources. Clear Choice Tests. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions. Get information about your IP. IP Information. 50+ On-demand DNS and network tools.

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. I was building social communities online before we had the pure luxury of social networks such as Facebook.

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

MARCH 19, 2015

It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. Continue the conversation on our Facebook or Google+ pages. In other words, you need to take a customer-centric approach to storytelling, rather than product-centric approach.

How To 60

How To Startup Exercises Meeting 60

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Buffer Social

DECEMBER 17, 2018

Brian : For Facebook marketing in 2019, James recommends continuing to publish high-quality, engaging content (content which creates conversation within your community), while acknowledging the truth of the matter: Facebook Ads are the only way for your business to expose your content to a large, targeted audience on Facebook. Rand Fishkin.

Social Media 110

Social Media Marketing Curata Influencer 110

Buzz Marketing for Technology

JUNE 27, 2008

John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? FAST White Paper. FAST recently released a white paper on the business and technology of recommendations.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Kikolani

FEBRUARY 3, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. If you've enjoyed this post, be sure to follow Kristi on Twitter , Facebook , and Google+ ! The Resources Mashup. Blogging / Writing. Search Engines / SEO.

Mashup 113

Mashup Resources RSS SEO 113

Sprout Social

SEPTEMBER 9, 2016

A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. Continue the conversation post-chat in our Facebook community. — Brittany Magnin (@brittmagnin) September 7, 2016. t5IsGCWMBg. 42CQGTuTO8.

Strategy 40

Strategy Marketing Hubspot Cost 40

ProBlogger

JANUARY 30, 2013

Imagine I am a lost man trying to find my way to the first page of Google. It is simple to monitor key performance indicators in Google Analytics. If you are providing content in order to boost brand awareness, monitor organic brand searches on Google. Always start from the end. What should I do first? In a word, yes.

ROI 40

ROI Content Buy Cost 40

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I encourage all of my fellows in government to find ways to meet their mission needs through community building and social media technologies. Becoming part of the community and collaborating is a huge piece of successful social media.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

ProBlogger

NOVEMBER 11, 2014

If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Use white papers, government figures, research studies, and professional publications to prove your point. The key is to focus on finding your place and unique value-add to the internet, and you’ll develop your own niche and loyal community.

Content 55

Content B2B How To Reputation 55

Buzz Marketing for Technology

JUNE 27, 2008

I have been using Netvibes for more than a year now and similarly to the use case in the presentation I have tailored my start page to fulfill my needs in certain contexts (trips, translation tools, tech news, community and collaboration). White Papers. QR Code for my Mobile Site. Blog Archive. ▼ 2008. (29). ► May.

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? This is where a tool like Google Analytics becomes your best friend. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics. White papers. Blog posts.

Template 131

Template Templates Social Media Strategy 131

Buffer Social

NOVEMBER 30, 2016

Google related searches. Using Google Alerts and its benefits. This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. Created by : Google. Introduction to Google Webmaster. Using Google AdWords.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

JUNE 10, 2014

Google tests and updates daily. Follow Google Webmaster guidelines well – this is now the only option. Reputation management (the knowledge graph) is vital for SEO – Google wants to know who you are and how legitimate you are. . Google’s objectives is to classify EVERYTHING.

Conference 196

Conference Social Media SEO Marketing 196

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins.

Communities 180

Communities Sample Samples Project 180

Social Media Strategery

MARCH 10, 2009

“Lynn went to Google and just started searching for TSA employees that were blogging. Using my Google Reader, I check for all things TSA related daily. It’s accomplished through a combination of communication vehicles – blogs, meetings, studies, white papers, presentations, etc.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Oktopost

OCTOBER 26, 2020

Community management and audience engagement. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers. Insightful analytics and reports

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? This is where a tool like Google Analytics becomes your best friend. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics. White papers. Blog posts.

Template 60

Template Templates Social Media Strategy 60

Social Media Strategery

JUNE 21, 2009

Enable open and transparent communication! Crowdsource white papers and presentations! To add on to your ideas, I would also suggest that organizations would do well to invest in community managers – those people who blog, garden wiki pages, and moderate forums as their primary job. Enterprise 2.0 Cure cancer!

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

ProBlogger

APRIL 6, 2011

Google just downgraded content farms. Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. When I work with a brand over an extended period of time, the first step is about establishing credibility, respecting the existing communities, engaging with them. How to P.A.C.K.

Blogger 42

Blogger Brands Survey Cost 42