Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. It’s been a game-changer for the sector, transforming previously faceless organizations into teams of real people doing valuable work.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

Communities 329

Communities Syndication Compete Sports 329

Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook Pages also gives you access to tools specifically designed for businesses and organizations, such as the ability to run ads. Sometimes a simple graphic is most effective at communicating its message clearly.

Communities 231

Communities Engagement Facebook Authentication 231

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. .

Social Media 186

Social Media How To Guidelines UGC 186

Later

MAY 28, 2021

June is Pride Month, a time to celebrate the strides that the LGBTQIA+ community has made towards equality and inclusivity. . And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Why Brands Celebrate Pride on Social Media. Lululemon. #1:

Eventful 81

Eventful Social Media Education Instagram 81

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But now, it needs a little power boost.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. Scientists?

Communities 87

Communities Products Company Strategy 87

Sprout Social

FEBRUARY 5, 2024

Cassandra Blackburn , the Director of Diversity, Equity and Inclusion at Sprout Social points to several reasons. She explains there’s a proven business case around concerted DEI efforts and the value add it brings to an organization. The most critical strategy or component of any business is its employees.

Social Media 112

Social Media Authentication Communities Campaign 112

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . Events couldn’t build experiences without your insight.

Eventful 124

Eventful Team Sentiment Social Media 124

Social Media Strategies Summit

NOVEMBER 12, 2020

At this moment, Adrian is the brand ambassador of Flipsnack (a company that has 4+ million users), one of the organizers of Digital Days, the largest digital marketing event in the Western part of Romania, and the founder of Hot in Social Media, an international digital marketing blog.

Social Media 246

Social Media Startup Resources SEO 246

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. . What are LinkedIn Events?

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

B2B 116

B2B Communities Apple Hosting 116

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134

Template Templates Social Media Tips 134

Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook Pages also gives you access to tools specifically designed for businesses and organizations, such as the ability to run ads. Sometimes a simple graphic is most effective at communicating its message clearly.

Communities 130

Communities Engagement Facebook Authentication 130

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Hootsuite

SEPTEMBER 24, 2022

I’m a Métis woman and lawyer who has been the CEO of the Native Women’s Association of Canada (NWAC) , the largest organization representing Indigenous women in Canada, since 2017. And what should we call it on social media? What role should brands play on social media on September 30? So here are some guidelines.

Communities 99

Communities Brands Instagram HootSuite 99

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Buffer Social

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms. Make sure to include reputable sources when engaging in community fact checks.

News 71

News Social Media Airlines Collaboration 71

agora pulse

JUNE 4, 2020

College students are savvy about social media, so shouldn’t it also be the other way around, too? Here’s how universities can use social. With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media. Community Connection.

Social Media 112

Social Media Committee How To Guidelines 112

Ignite Social Media

FEBRUARY 17, 2021

Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19. Social Media Monitoring. Social listening has once again evolved. Listening to Audiences on Owned Content. Evaluating Brand Positioning/Values.

Social Media 176

Social Media Marketing Influencer Team 176

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

JUNE 25, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. What you can learn. Reimagine your connection points.

Project 125

Project Communities How To Overview 125

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Collaboration 93

Collaboration Social Media Project Reputation 93

Sprout Social

DECEMBER 13, 2022

As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. Crisis after crisis.

Social Media 103

Social Media Social Media Management Storify Resources 103

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. A post shared by Sprout Social (@sproutsocial). What is a “meet the team” social media post?

Meeting 99

Meeting Team Social Media How To 99

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. World Health Organization.

Conversation 101

Conversation Strategy Social Media Marketing 101

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

Groups 111

Groups Groups Communities Organization 111

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

B2B 136

B2B Social Media Strategy LinkedIn 136

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research?

Research 144

Research Social Media Airlines Marketing 144

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

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Social Media Management Social Media How To Template 136