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The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?

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Top Strategies for Taking Your Online Community Offline with Marketing Events – Stefanie Grieser [SSM019]

Buffer Social

How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar? Why measuring the ROI of events is challenging, but important.

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How to Leverage a Community of Passionate Fans

Convince & Convert

The RSS feed is: [link]. Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. We couldn’t do it without them! Listen Now .

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Best YouTube Documentaries

SocialFish

YouTube’s documentary rabbit hole hosts a great variety of documentaries that bring incredible value to their watchers. Documentary films collect non-fiction videos that depict real events with real people as the participants in the actions within film. The movie itself caused a lot of controversy because of the suicidal events.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Experiment with Flickr and/or YouTube groups to build media for specific events. Map out an integrated project that incorporates a blog, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product.

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Social Media Chat Tuesday, July 21st

Adam Cohen

If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time. Much to their dismay, Marc and Jason have invited me to host the tweetchat this week. Q3) Which tactics have the most impact when combined with social media?

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Who Profits From Social Media?

Small Business Mavericks

Let’s see – there’s Facebook, Twitter, LinkedIn, YouTube, and a whole host of other websites that have both a global reach as well as a local reach. You can follow any responses to this entry through the RSS 2.0 About Us What’s a Maverick? So what is meant by social media?