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Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together

Mindjumpers

Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go. VenueSeen , a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community. Use Instagram to Create Visual Engagement.

Tools 228
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Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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What’s Your Score? How Klout and PeerIndex Affect Social Engagement

Idaconcpts

Klout and PeerIndex, the two major players in measuring social influence, have only been around for a few years but have already made a mark on digital engagement. Klout tracks activity across numerous social networks, including Twitter, Facebook, LinkedIn, Google+, Foursquare and YouTube. What Does All of This Mean?

Klout 154
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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. With Foursquare, a user could look to find people who are close by, like a woman in a nearby bar for instance. Luckily, this data integration feature has now been disabled by Foursquare.

Data 327
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Gamification: Why Play?

Mindjumpers

The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Gamification works by making technology more engaging, by encouraging users to engage in desired behaviours”. Take Foursquare as an example.

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5 Apps To Enhance Your Brand

Idaconcpts

Yelp has a huge community, and the reviews on the site are read seriously. The smartphone app supports sharing on social media channels such as Facebook, Twitter, Flickr, Tumblr and FourSquare. It has a huge community, and businesses can increase their presence by being different. FourSquare.

Brands 177