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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 115
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Conversational marketing: What it means for your social media strategy

Sprout Social

Use video chats as a chance to poll your community, answer common questions and show your product or service in action. Whether it’s an automated message about an upcoming promotion or a personalized consultation with a sales rep, conversational commerce tactics transform your social profiles into your digital storefront.

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Bain Capital Ventures Launches an Innovation Center | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Bain Capital Ventures Launches an Innovation Center Written on July 13, 2010 by Justin Levy in community , entrepreneur , innovation , networking 1 Comment - Leave a comment! Thanks for taking time out of your day to come hang out here!

Startup 187
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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The biggest retail dates of the year are just around the corner. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. Then, you can apply some messaging strategies to the data.

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The Growth of Demand Discovery

Justin Levy

During the Discovery phase the brand lets go of the conversation and hands it to the community. and direct traffic to the brand’s web site or retail store. The website can also be substituted or in conjunction with a retail outlet. Talk about your progress, what your creating, create a community of believers.

Retail 191
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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Use Instagram Stories to do research and interact with your community. Bring your offline and online communities together. Company retreats.

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The Magic of Ignorance: Knowing What You Don’t Know

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. He is the creator type of entrepreneur, the one who is not afraid to fail, the one who wants primarily to give back to the community and the world.

Startup 123