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The Decision Journey: New Insights from Reddit Research

Convince & Convert

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Redditors are inherently curious.

Reddit 143
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

The latest data from January 2024 shows that 93.2% 84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Source: pinterest.com Or, if you want to employ social media marketing to build a community, why not add Reddit to your strategy?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120
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7 ways to use social media for market research

Sprout Social

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. What is social media market research? With over 3.6

Research 144
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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour.

Brands 114
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From Twitter to X: Lessons Learned from Twitter’s Bold Rebranding

Convince & Convert

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. We did too. ‘X’ showed how overlooking this resource can be a pitfall.

Twitter 78
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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Almost 50% of Reddit users also use Snapchat. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Marketing 103