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The Decision Journey: New Insights from Reddit Research

Convince & Convert

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Redditors are inherently curious.

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Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. million users. Gen Z closely follows with 65.8

Data 154
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Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

The rise of Reddit and the steady decline of Digg have been well documented. Just recently Reddit announced that its traffic has more than doubled in less than a year (to 2.07 Anecdotally we’ve all seen Reddit gain in prominence at a time when Digg has struggled to maintain its relevancy. million visits in 2009 to 22.7

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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 110
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Brands Spent a Whopping $673B on Social Media Ads in Five Years

The Realtime Report

According to data presented by OnlyAccounts.io , brands worldwide have spent a whopping $673bn on social media ads in the past five years, and the figure keeps on rising. According to a Statista survey, brands spent $73.2bn on social media ads in 2018. Two years later, this figure practically doubled to $132.7bn. billion in 2022.

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5 Smart PR & Marketing Trends for 2024

Proactive Report

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. Who is in your audience?

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Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

Reddit: 114 million monthly unique visitors. via Reddit. Instagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. were surveyed about fashion, video games, Apple products, and social networks.