Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% 84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Source: pinterest.com Or, if you want to employ social media marketing to build a community, why not add Reddit to your strategy?

Social Media 225

Social Media Tips Marketing UGC 225

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Reddit 143

Reddit Research Loyalty Survey 143

Webbiquity SMM

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? CPM) or sales ($2.39 Thoughts on these studies?

Research 257

Research Report Social Media CPM 257

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms.

Social Media 113

Social Media Strategy Exercises Retail 113

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 123

Social Media Survey Education Team 123

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy.

Examples 123

Examples Social Media Sentiment Influencer 123

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

Influencer 74

Influencer Marketing Instagram Engagement 74

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Social Media Strategies Summit

NOVEMBER 27, 2018

Specifically, would women of color be interested in a dedicated social community? They are positively impacted by social influencers. To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. .” — Brandice Daniel, founder of Harlem’s Fashion Row. They are craving guidance.

Communities 100

Communities Platform Video Fashion 100

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Audiense

FEBRUARY 15, 2018

Could social data help you achieve this fundamental objective? However, there are a few qualitative factors that could influence ROI: human resources, time invested, intangible benefits, etc. What part does social data play in all this? What part does social data play in all this? Influencer Marketing.

ROI 74

ROI Data Cost Influencer 74

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. So, I can’t really speak to what might be, based on data, the new reality of this year.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. Analyze the social conversation to create community-first content, faster—CareSource Social media teams are no strangers to content audits.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 132

Marketing How To Sample Samples 132

Convince & Convert

DECEMBER 15, 2023

Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move. In 2024, it’s time to truly know your audience by tapping into data. What else is important to them? How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. This is where data analysis comes in. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Later

MAY 28, 2021

Use Data to Tell Your Story. Work With Influencers and Experts. You can also share a story from a member of your community through your LinkedIn captions. You can feature blog posts they’ve written, or interviews they’ve participated in, to better connect with your community. Share Your Brand Voice.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light.

Products 92

Products Team Focus Group Collaboration 92

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. For most, it’s the latter. Consumer Trust.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Never underestimate the power of social listening and community management. 72% of companies use social media data to inform business decisions.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JULY 7, 2020

Over the last few years, our #BrandsGetReal series has highlighted data around what consumers want from brands as they take part in an increasingly complicated online landscape. That’s why we’re reviewing the findings of our #BrandsGetReal surveys to help guide your decision making now. Now is the time to FOCUS.

Brands 120

Brands Survey Microsoft Issues 120

Mindjumpers

FEBRUARY 21, 2014

Listening allows you to follow key influencers as well as keep a close watch on your competitors every move. 2: Revealing your brand’s key influencers. Try to monitor these interactions by keeping a logbook on which key influencers engage with your brand across multiple channels before you choose your allies.

Engagement 226

Engagement Sample Samples Upcoming 226

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 140

Social Media Survey Influencer Buy 140

Audiense

AUGUST 3, 2018

The social data, the technology and the most innovative practices of data analysis and interpretation, enable the creation of more precise and faithful consumer profiles. Thanks to social data, target audiences can be defined and identified based on different criteria, depending on the needs of each brand, product or service.

Data 74

Data Sports Analysis How To 74

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Industry/brand influencers: 60%. A social media following can't thrive without a strong community as its foundation.

Brands 193

Brands Sentiment Influencer Survey 193

Buffer Social

JANUARY 21, 2019

Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Marketing Psychology: 6 Powerful Biases That Influence Human Behavior.

Influencer 108

Influencer Groups Groups Social Media 108

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. Strategies for processing both internal and external social data. Learnings from external data: The road to social analytics wisdom starts with learning from external data.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 111

Process Sentiment Analysis Applications 111

Ignite Social Media

JULY 10, 2019

According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. Groups could help to build and foster a community that was once happening on brand pages. Instagram is expanding their shopping functionality via creators/influencers. Groups will be the New Facebook.

Trends 128

Trends Social Media Groups Groups 128

Social Media Strategies Summit

APRIL 22, 2019

It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. It will be important to invest in transparency, community building and creating personalized interactions. Employee Advocacy as the New Influencer.

Trends 142

Trends Social Media Instagram Influencer 142