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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

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Atly Unveils ‘Ask Around’ Tool, Empowering Influencers to Gather and Share Recommendations from Followers

Bill Hartzer

This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience. This method is not only time-consuming but also lacks the tools to effectively organize and share the collected data.

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Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. What’s not to love? Better Visibility Than Facebook Pages.

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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? Why you should setup the goals and conversions feature within Google Analytics?

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5 YouTube features to use to boost engagement

Sprout Social

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

By tracking key performance indicators (KPIs) aligned with your goals, you can evaluate your marketing performance and make data-driven decisions to optimize your approach. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.