Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. But at what cost? It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter? I look at it a little differently.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. How many developers have the liquidity to host their own software?

Social Media 113

Social Media Strategy Apple iPhone 113

Buzz Marketing for Technology

JUNE 27, 2008

Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community. They should also evolve over time.

Company 122

Company How To Case Study Mobile 122

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. 10 Creative Contests Powered by Social Media (Mashable): You can use social media to do many things: build community, make business decisions, and more.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). With the low/no cost of entry, it does cost time – your time. There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

AUGUST 19, 2010

Allowing for and creating communities. Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Engaging people in their passions all helps make the business more meaningful.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 117

Social Media Strategy Social CRM Company 117

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. If we sell out we might make money but the cost is way to high. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. How do I know if there’s ROI in Facebook? Encourage Community Interaction In the simplest form, have a Facebook wall and ask your fans questions or share cool company or even personal insights with them.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

AUGUST 24, 2012

So, obviously the key players, Twitter, Facebook, LinkedIn, Pinterest, and MySpace made it onto the list of networks that they researched. It’s about what the company says or what the community says. Jay : Isn’t our boy Harrison Kratz the community manager for that initiative? ” Jay : Interesting. .

Social Media 115

Social Media API Training Class 115

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. The Indy tech and social media communities have been amazing, and I'm not even in the state yet! and the site produced a list of candidate cities for our consideration. Will there be bumps along the way?

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook.

FAQ 137

FAQ Content Consultant Social Media 137

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

Questions 160

Questions Social Media Consultant Education 160

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff. there is Mike’s phone number in big, bold letters. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. I’m not sure it’s broad vs targeted as the main difference, necessarily, as there are a lot of narrow B2C uses of social media (like invite-only brand communities and such). Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. I think of the great web based communities like brazen careerist and 20something bloggers. Both of these communities have a great deal of interaction and conversation.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). 2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database. How can you find them?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. RT @jaybaer: You’re Invited to the Socialpalooza [link] (best Webinar series of the year) [link] Sarah Hartshorn You’re Invited to the Socialpalooza.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 1, 2010

The concept of “we won’t do social media unless we can measure ROI precisely&# is actually code for “we’re scared to death, so let’s come up with a reason to stay on the sidelines.&# [link] jaybaer Thanks Jason. link] jaybaer You’re exactly right Chris. link] jaybaer Great comment Kathy, thank you.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. But, if you think it through, many companies could succeed by participating in this community. So we get a lot more ROI for them on forums specific to those enthusiast niches. Of course facial hair supply.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding.

Social Media 119

Social Media Strategy Consultant Publishing 119

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. High costs don’t always translate to better quality.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

JULY 8, 2010

Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. Facebook’s COO said that email was probably going away. So is email immortal? In fact, it’s quite telling that every single social network still requires members to sign-up with an email address.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

JUNE 15, 2010

Total cost? I uploaded a list of approximately 2,000 subscribers to my email newsletter (you’re a subscriber, right?) and was able to track down more than 1,000 on Twitter, and 500 on Facebook. Zero dollars, and about 30 minutes.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Webbiquity SMM

JANUARY 17, 2011

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Roundup of the Top Internet and Social Media Statistics by Awareness Community. Furthermore, average cost-per-click rates have declined by 3%. by Social Media Today. Facebook reaches 57% of the U.S. Twitter has the fifth oldest. 80% read blogs.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

FEBRUARY 9, 2010

It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust. It's not that because of social media, trust has gone down. I now trust a few of my friends more than ever, but I don't confuse my friends with my Facebook friends.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167