Jeff Esposito

JANUARY 8, 2014

1) it was free (or low cost) and, more importantly, 2) the fish (AKA customers) were there and logging in each day (low barrier for entry). Google tried, but has yet to provide a competitor with Google+, Timberlake couldn’t bring the sexy back to Myspace, Instagram is owned by Zuck, and Snapchat; well they have their own issues.

Meme 54

Meme Real Estate MySpace Organization 54

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. How many developers have the liquidity to host their own software?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JUNE 17, 2010

But at what cost? I look at it a little differently. Sure, you can get a ton of followers by doing all the right things ( Mack Collier has a great post here about how he got to 20,000 followers ). If you spent all day, every day on Twitter you could certainly amass quite a following.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Buzz Marketing for Technology

JUNE 27, 2008

MySpace Opens Up Data Portability Initiative. Customer Case Study: 156 Percent ROI with HP. White Paper: Transportation is a prime opportunity to reduce costs. Reducing Data Center Costs with Data Deduplication: A TCO Analysis. Senate Delays Vote on Surveillance Bill Until July. Yahoo Trumpets Reorganization. About CIO |.

Company 122

Company How To Case Study Mobile 122

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). With the low/no cost of entry, it does cost time – your time. I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

DECEMBER 9, 2014

The defining characteristic of granted media is that it is brand content distributed via an open platform, which gives the platform great reach but at the cost of having many masters, which are active participants in the channel. Granted media activities include email marketing, SMS/MMS marketing, and organic search. tweet this ).

Marketing 162

Marketing Activities Press Release Mobile 162

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

AUGUST 19, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers Blastoff for My New Social Media Newsletter Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny (..)

Social Media 140

Social Media Strategy Tourism Social CRM 140

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook.

FAQ 137

FAQ Content Consultant Social Media 137

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, In many ways, the tools of social media are most useful to you because of their low entry cost and for how they leverage your network of fans and customers to help you.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. If we sell out we might make money but the cost is way to high. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

FEBRUARY 23, 2010

So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. And of course, how many followers will become customers. link] Tim Underwood Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. ROI… Reply Itamar Kestenbaum March 23, 2010 at 3:23 am Yes – it is a 12.5% Make sense?&# If $200 is spent to make $225.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 24, 2012

So, obviously the key players, Twitter, Facebook, LinkedIn, Pinterest, and MySpace made it onto the list of networks that they researched. This stat comes from – I’m reading through the email again now – it’s from HighBeam Research, which provides a monthly social media index.

Social Media 115

Social Media API Training Class 115

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options. and the site produced a list of candidate cities for our consideration.

Social Media 115

Social Media Strategy Travel Team 115

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? There’s a cost to this, though. I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically. i feel like many of them had 5x the amount of friends on myspace than they do on facebook.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

APRIL 1, 2010

[link] Hallicious Thanks Jay, it seems like such an easy concept and yet it is so hard for some “brands&# to take the leap into humanization by embedding themselves in these communities that already exist and would only cost them time to be a part of… [link] ASI_was_saying Get Your Social Media Story Straight: the Timberwolves case study (..)

Social Media 120

Social Media Content Analysis Sports 120

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff. there is Mike’s phone number in big, bold letters. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well. Pricing: Your pricing is incorrect.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 1, 2010

The concept of “we won’t do social media unless we can measure ROI precisely&# is actually code for “we’re scared to death, so let’s come up with a reason to stay on the sidelines.&# [link] jaybaer Thanks Jason. link] jaybaer You’re exactly right Chris. link] jaybaer Great comment Kathy, thank you.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). [link] RT @jaybaer [link] Kabbage RT @marketingveep: 80% of #brand chatter is created by 16% of people. How can you find them? link] RT @jaybaer [link] Brown Ltd. Appreciate that, thanks! Or the strength of the brand compared to competition?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. RT @jaybaer: You’re Invited to the Socialpalooza [link] (best Webinar series of the year) [link] Sarah Hartshorn You’re Invited to the Socialpalooza.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 20, 2010

winning campaigns, measure ROI, and reach audiences. Please note that Jay’s post only covers a snapshot of the findings. Please note that Jay’s post only covers a snapshot of the findings. link] Removing the Blindfold that Prevents True Engagement amd Measurement | Brian Solis [.]

Social Media 147

Social Media B2B Strategy Consultant 147

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Doesn’t cost them much to assist others, and they reap many return benefits.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 31, 2010

Now to just figure out how to monitor and measure the ROI of that. This increases interactivity, learning, retention and is a better than face-to-face learning or conversations. link] Wow, that’s powerful. Polylogues and online conversations increase participants’ interactivity and engagement.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

AUGUST 18, 2010

But at the end of the day, it’s a time and cost expense that is meant to generate business. But the one thing all the hoopla about social media seems to overlook in the language of “community&# , “connection&# and “adding value&# is that those are all noble goals and part of what I call “soft selling.&#

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. He also notes that once-hot Digg has devolved into “the MySpace of social sharing sites.”

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

JULY 8, 2010

Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. Facebook’s COO said that email was probably going away. So is email immortal? In fact, it’s quite telling that every single social network still requires members to sign-up with an email address.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

JUNE 15, 2010

Total cost? I uploaded a list of approximately 2,000 subscribers to my email newsletter (you’re a subscriber, right?) and was able to track down more than 1,000 on Twitter, and 500 on Facebook. Zero dollars, and about 30 minutes.

Social Media 153

Social Media ScoutLabs Company Consultant 153