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Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar.

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

When I scrolled through the comment section on Ben’s post, I found an interesting conversation on Google's new AI interface for result pages that was solid input for that article. Communities Best for: Identify questions, arguments, and related resources. Another way to use communities is to turn to your network.

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What Really Works On LinkedIn? Answers From The LinkedIn Team

Buffer Social

Hien focuses on growing creators and conversations on LinkedIn by helping make content creation approachable, nudging & nurturing creators along their journey towards being a consistent creator. What kind of conversations make the most sense for the platform? LinkedIn should reflect real-life conversations in the workplace.

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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5 ways social media listening increases customer advocacy

Sprout Social

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

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6 Email marketing templates that drive results

Sprout Social

And let’s not get into the level of skill and understanding required to design an appealing newsletter. So whether you opt for plain text or a design theme, you need these elements to increase email opens and conversions. Some email newsletters are like mini-magazines, filled with stories, lessons and next steps.

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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

It creates a sense of community and shows that the company values its employees. Jens Joseph Mannanal, Co-founder & COO at Passionfroot, shares a case study of how Superhuman, one of the biggest and fastest-growing AI newsletters globally, leverages Passionfroot to streamline their workflow and sponsorship process.

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