Direct Marketing Observations

MAY 7, 2010

1) Hashtagsocialmedia -#socialmedia Of course I’m partial to the one I co-founded with Jason Breed Advancing the Business of Social Media every Tues noon EST. New topics & new industry thought leaders and A-listers host the tweetchats. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern.

Social Media 214

Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, but it’s a big one. Local/Mobile Search. Community Management/Engagement. Today, I turn 30. SEO: Information. Link Building. Landing Pages.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Later

MARCH 22, 2021

social media courses that will help level-up your skills and boost that online portfolio. . Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . 7 Social Media Courses for Marketers. Luckily, there are tons of budget-friendly (and even free!)

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Social Media Strategies Summit

FEBRUARY 8, 2023

Read on to learn: Why you should create graphic templates for your team What it means to design for mobile How to more efficiently prepare your content calendar Why there is no actual “best time to post” Why you should be doing more than just answering your DMs Why engagement rate is a superior metric 1.

Social Media 209

Social Media Google Tips Template 209

Jon Loomer

MARCH 25, 2021

Can Conversions API help replace the data lost from iOS 14 opt-outs? What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14? How to Share Facebook Custom Conversions. Of course, you’ll need to be a member of my PHC – Elite community to get access to these sessions.

Advertising 216

Advertising Resources Facebook FAQ 216

Social Media Strategies Summit

JANUARY 5, 2023

Conversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. 194 million in 2020). LinkedIn generated record ad revenues of $13.8 Image source.

Trends 304

Trends Social Media UGC Marketing 304

Bill Hartzer

NOVEMBER 2, 2021

Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. On October 28, 2021 Facebook filed for a trademark on the word Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Buffer Social

FEBRUARY 5, 2019

But it’s also a ton of incoming conversations for Nike’s marketing and customer care teams to sort through. In fact, the team at Nike (led by Social Media Manager Wes Warfield ) handles more than 1,000,000 conversations per year across 200 different social media accounts. As you might imagine, that’s a lot of engagement.

Communities 112

Communities Instagram Engagement Sports 112

Pam Moore

JULY 5, 2017

How much of your web or blog traffic is coming from mobile devices? Why you should setup the goals and conversions feature within Google Analytics? Why you must enable and setup goals and conversions feature within Google Analytics. How to know what percentage of traffic to your site is coming from mobile devices.

Analytics 167

Analytics Google Metrics Training 167

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in Communication program. And of course, it worked. Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot.

Video 237

Video Class iPad Comments 237

Buzz Marketing for Technology

OCTOBER 4, 2008

In a few weeks were going to be looking at blogs in the Work Literacy course. OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Facebook or LinkedIn) or other communities of practiceâ??

Project 265

Project Web 2.0 Module Wiki 265

Convince & Convert

APRIL 17, 2014

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167

Facebook Instagram Publishing Communities 167

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Your strategies must employ content creation, community management, local/maps optimization, among others. Here’s what you can do to change your business course. Link Building for E-commerce Sites : Anchor text is important when it comes to link building – you want traffic but also conversions. Communication is key!

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

JUNE 30, 2008

Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. Therefore, I suppose the nested conversations and time-line layout make complete sense. Even Quotably didn’t prove to be much help.

Twitter 199

Twitter Microblogging MySpace Comparison 199

Adam Cohen

JULY 12, 2010

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Social Media Strategies Summit

AUGUST 21, 2024

It’s a great tactic because refining your value proposition can boost your conversion rates by 33.8%. So, by clearly communicating what makes you unique, you’re not just attracting more followers – you’re turning them into customers. Here’s how to best communicate your value proposition: Boil down your value proposition to its essence.

Social Media 227

Social Media Tips Brands Marketing 227

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty.

Tools 277

Tools Tips Marketing Social Media 277

Buzz Marketing for Technology

JUNE 27, 2008

This allows me to store some feeds in a "mobile" folder that I have bookmarked on my mobile phone, even as they also reside in a "blogs" folder. Posted at 12:28 AM in Mobile , PR , RSS , Search , Tagging , Weblogs | Permalink. You can follow this conversation by subscribing to the comment feed for this post. Embrace it.

Google Reader 273

Google Reader Google Bookmarklet RSS 273

Convince & Convert

JUNE 27, 2014

“O n our main [Sprouts Facebook] page , where we see a lot of that great feedback and conversation from our fans, we’ve noticed that they use the ‘L-word’ a lot when they talk about Sprouts. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea.

Retail 143

Retail Marketing Sports Team 143

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 106

Communities Social Media Community building Groups 106

Buffer Social

FEBRUARY 5, 2019

But it’s also a ton of incoming conversations for Nike’s marketing and customer care teams to sort through. In fact, the team at Nike (led by Social Media Manager Wes Warfield ) handles more than 1,000,000 conversations per year across 200 different social media accounts. As you might imagine, that’s a lot of engagement.

Communities 83

Communities Instagram Engagement Sports 83

Webbiquity SMM

NOVEMBER 27, 2018

Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement.

Team 171

Team Marketing B2B Eventful 171

Ari Herzog

JANUARY 20, 2011

Of course, there are a ton more benefits to using the vanilla commenting system than just the design angle: Less load time. Add in that vanilla comment systems are for more mobile-friendly than third-party systems, and you can see why so many bloggers prefer staying with their blog’s built-in comment system. Got Community?

System 186

System Comments Features Disqus 186

Kikolani

DECEMBER 20, 2013

One of the things I find is missing about mobile app stores is the ability to find suggestions from people you know and trust. You can also, of course, create your own lists for others. In case you’re not familiar, Zinio is the best app for reading magazines on your mobile. Creating Lists. In Conclusion.

Banking 141

Banking Review Mobile iPhone 141

Webbiquity SMM

APRIL 9, 2012

Nothing replaces real social media engagement of course, but used carefully and in conjunction with real-time monitoring, automation tools like this do have their place. It works on desktops, laptops, and mobile devices. Storefront Social. Hotspot Shield also protects users from over 3 million malware threats, phishing sites, and spam.

Review 203

Review Tools Social Media Klout 203

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 112

Groups Groups Communities Organization 112

Convince & Convert

JULY 1, 2014

Community managers optimize the content and push it out to multiple channels, both local and global. petershankman Tweet This Customers have the ability to price-compare and shop anywhere with mobile technology and overnight delivery. They are tuned into the individual places and can guide writers on tone and content.

Social Media 151

Social Media Team Analytics Conversation 151

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. This method is smart because it helps build interest on another platform and drives conversions directly on their home base. Of course, you can also just use a Facebook application for that.

Facebook 279

Facebook How To Marketing URL 279

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Is your website responsive and mobile ready? They’re social. Tweet this.

Marketing 145

Marketing Nielsen Knowledge Base Authentication 145

Twist Image

AUGUST 1, 2014

Brands don''t like to hear this, so they are ignoring the fact that the destination for all of their marketing and impressions is failing at the point of conversion, simply because the website experience is unusable for most consumers. A lack of mobile. Screens are everywhere, they are connected and they are highly mobile.

Marketing 105

Marketing Mobile Analytics Paid Search 105

Twist Image

MARCH 4, 2014

It''s Snapchat , of course. The private online social network continues to grow, as brands like McDonald''s , Taco Bell , Acura and others have been jumping on board to figure out if Snapchat''s community of 30 million-plus users (and growing) cares to get this type of micro-disposable content from brands. Sometimes anonymously.

Social Media 105

Social Media Apple Mobile Social Networking 105

Social Media Strategies Summit

FEBRUARY 9, 2023

Image source Of course, those aren’t the only options. Identifying industry stakeholders, community stakeholders, and people within the Department of Energy to help promote our page and our channel once it went live really gave us an initial push,” Mike explains. That’s why social media management tools are worth their weight in gold.

Social Media 209

Social Media Energy How To Tweetdeck 209

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Techipedia: Tamar Weinberg

MARCH 24, 2010

For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. They know that I actually care about my community and that they’re not an audience. He currently serves as the community guy at Building 43.

Influencer 278

Influencer How To Press Release Blogger 278

Twist Image

JUNE 6, 2013

There are currently studies looking at people''s "time to device," or how long it takes you from waking up to make a reach for your mobile. Leg Number Three : Community. You must be an active contributor to both your community and your industry. communications. communications. The secret to blend.

Conference 111

Conference Industry Mobile Communities 111

Convince & Convert

AUGUST 23, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. Of course, much of the education comes in face to face interaction with customers, but making this culture clear on social platforms has served them well in terms of creating meaningful leads. Facebook users are mobile. via TechCrunch.

Advertising 128

Advertising Marketing How To Education 128

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” This past week, for example.

Authentication 134

Authentication Nielsen How To Social Media 134