Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Strategy 123

Strategy Sentiment Marketing Analysis 123

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

Content 118

Content FAQ Sentiment Hashtag 118

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 104

Process Sentiment Analysis Applications 104

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 114

Patterns Sentiment Analysis Proposal 114

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. An engaged audience takes action, which can include clicking on a link or sharing content with a friend. If your audience doesn’t engage with your brand, it may be a sign that your content does not resonate with them.

Engagement 99

Engagement Tips Loyalty Metrics 99

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Understanding how your influencer campaign shapes brand awareness allows you to refine your approach, choose the right partners, and craft content that fosters lasting connections with your audience.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 107

Brands Sentiment How To Analysis 107

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This information can help businesses understand their overall audience demographics and brand sentiment.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Why is social media intelligence different?

Social Media 109

Social Media Sentiment Survey Marketing 109

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. unique users in the UK.

Metrics 94

Metrics Influencer Marketing Survey 94

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. That is the power of brand awareness.

Strategy 127

Strategy Brands Hubspot Survey 127

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Convince & Convert

OCTOBER 30, 2017

Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. What content wows our audience? What is social media personalization and why are marketers prioritizing it?

Social Media 119

Social Media Sentiment Data Team 119

Keyhole.co

JANUARY 16, 2024

What kind of content are they producing and where are they publishing it? Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. When you analyze elements like this, it lets you refine your own content strategy. How does it work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Several survey respondents mentioned an interest in areas with more straightforward avenues to growth, like demand generation or corporate communications.

Survey 91

Survey Marketing Social Media Management Badge 91

Sprout Social

OCTOBER 4, 2023

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. They can be the name of a campaign, the name of a creator partnership, a content bucket, a goal—whatever helps you organize content.

Strategy 116

Strategy Brands UGC Marketing 116

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. At Avidia Bank, a mutual community bank headquartered in Hudson, Massachusetts, the social media team sees social as an opportunity to understand customers better. How are they doing this?

HootSuite 117

HootSuite Banking Survey Sentiment 117

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. And 26% agree that memorable brands take risks with their social content.

Marketing 126

Marketing How To Sample Samples 126

Hootsuite

MAY 10, 2021

Gauge customer sentiment. Customer sentiment can move the needle on everything product development, messaging, and even corporate values. Direct consumer feedback through polls and surveys is one way to source—save for naming contests, which have given us a boat called Boaty McBoatface and a humpback whale dubbed Mister Splashy Pants.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 1, 2023

This includes tasks like drafting posts, scheduling them to post at specific times, approving content before sharing it with your followers, and measuring performance by analyzing the results. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

Template 135

Template Templates Social Media Tips 135

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. 1 Ephemeral content disrupts social video. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Source: TikTok.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

DECEMBER 10, 2020

You’re creating more opportunities for them to share your content and promote your products/services for you. It allows you to easily share an interesting piece of content without having to copy and paste the URL. They help increase awareness of your content, while also giving your readers a seamless way to share your content.

Social Media 145

Social Media Strategy HootSuite Sentiment 145

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Source: Hootsuite 2021 Social Trends Survey. But is your social strategy up to the task?

Questions 142

Questions Social Media Strategy Survey 142

Mindjumpers

NOVEMBER 10, 2011

But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response. and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Stage 1: Launch.

ROI 244

ROI Social Media Metrics Survey 244

Hootsuite

APRIL 11, 2022

When you go to a website and there’s an instant popup, blocking the content I’m trying to see. By using a chatbot for your user surveys, you combine the best of both worlds: Unobtrusive design that won’t annoy people. You can create a standalone survey, or you can collect feedback in small doses during customer interactions.

Retail 98

Retail FAQ How To Survey 98

Sprout Social

DECEMBER 5, 2022

Hundreds of brands created their own feel-good content using the song. Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. sproutsocial. It’s corn. ?? Ability to crowdsource.

Social Media 138

Social Media Crowdsourcing Privacy Comparison 138

Hootsuite

NOVEMBER 28, 2022

Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. You can also use customer experience tools like customer surveys to gain insight into their experience with your brand.

Tips 124

Tips HootSuite Survey FAQ 124

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Evaluate your content plan 2. COVID-19. ——> Your content <——. ??

Strategy 141

Strategy Metrics Hubspot Retail 141

Hootsuite

JULY 17, 2023

A good tool can help you work faster, create better content, collaborate with your team, analyze your results, and plan for the future. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Basically, the right tool can make your job a lot easier.

Social Media 71

Social Media Tools HootSuite Price 71

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. Sharing influencer-worthy content. Of those active on social media, 70% use only LinkedIn.

Company 124

Company B2B Loyalty Survey 124