agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. Not just that, Keyhole is a complete social media management tool.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

JUNE 14, 2023

Unfortunately, when we lose social media managers to other marketing disciplines, we lose valuable historical knowledge that is crucial for developing stronger strategies. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

Survey 97

Survey Marketing Social Media Management Badge 97

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 18, 2022

Once your Topic is set up, it will continue to collect social data as long as it’s active. . While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights.

Skills 128

Skills Sentiment Team Press Release 128

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Every social media team operates uniquely, so not all of these roles will be relevant to your needs.

Template 134

Template Templates Social Media Tips 134

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Current trends and opportunities with users.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Hootsuite

MAY 21, 2020

Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. Google Alerts. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

FEBRUARY 27, 2023

For some women, like Alexa Heinrich, Social Media Manager at St. Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B.

Social Media 118

Social Media Team Groups Groups 118

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 131

Reputation Tools Brands How To 131

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

SEPTEMBER 18, 2023

Company goals are the anchoring points of your marketing budget. But if the company’s cost of goods sold is not considered, the company could still lose money despite the good ROAS. It is clear that personalization and intuitive communication are important in marketing and are valued by customers.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 125

How To Social Media Management Metrics Team 125

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Social and world events impact your presence and community.

Eventful 115

Eventful Social Media How To Sports 115

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Sprout Social helps power that effort with our Glassdoor integration. Regularly monitor Glassdoor company reviews. You need to respond to them too.

Review 97

Review FAQ Construction Metadata 97

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI.

ROI 62

ROI Social Media Marketing Curation 62

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9%

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 143

Strategy Metrics Hubspot Retail 143

Oktopost

JUNE 15, 2023

That’s a huge cross-section of any market, and most of us can come up with our own stories of brands that have responded well to social media queries, and brands that have flopped in their own comment sections. It enables interactions with customers and prospects that may never have happened otherwise.

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.”

Strategy 124

Strategy Brands Content UGC 124

Oktopost

DECEMBER 5, 2022

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. And that’s not the only way social media networks can complement SEO efforts. ↑ Simply repurposing blog content can increase your website and social media visibility and promote content discovery.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

OCTOBER 31, 2023

For example, “What is the impact of building strong communities on social?” For example, to train a human resource team, a prompt would read: Pretend this is a job interview and I am interviewing a candidate for the role of a social media manager. Style : Mention how you want your response to be formatted.

Tools 100

Tools How To Sentiment Training 100

Sprout Social

AUGUST 10, 2022

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Build a private community of influencers. Key features. Key features. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

JANUARY 24, 2024

‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them. Use social media management tools to track audience growth across channels. It also shows you have a growing community doing word-of-mouth marketing.

Metrics 100

Metrics Influencer Marketing Survey 100

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Social media represent the only platforms where you can pursue B2B influencer marketing.

Social Media 62

Social Media Strategy B2B Collaboration 62

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices.

Social Media 52

Social Media Tools HootSuite Marketing 52

agora pulse

SEPTEMBER 21, 2019

The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.” Social media manager tip: Try the following when dealing with decreasing or shifting engagement.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

The founder realized that the brand was losing its authenticity when Instagram influencers started messaging the company asking for free stuff and the influencer campaigns also started getting many comments like “This is just another paid ad.” Social media manager tip: Try the following when dealing with decreasing or shifting engagement.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

APRIL 2, 2019

We launched in our home base, Chicago, where the community did not disappoint. We’re bombarded with this sentiment in headlines and can’t ignore the paradigm shift happening. Every social media manager knows that a smart approach to content starts with defining what connection means to your brand. Mallorie said.

Sports 107

Sports Communities Sentiment Team 107

Sprout Social

MARCH 21, 2019

Sprout Social. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Besides its paid analytics tool, the company also offers a few free Twitter analytics tools including the Twitter Snapshot Report. Native Twitter Analytics.

Analytics 105

Analytics Twitter Tools Strategy 105

Buffer Social

JULY 13, 2022

Noting the comments you get — positive, negative, or neutral — can help you understand followers’ sentiments about your brand and your content which, in turn, enables you to connect better with them. Consider creating a “rules of conduct” post and pinning it on your profile.

Social Media 98

Social Media Policies Team Comments 98