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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

But I wouldn’t have expected Digg to be a strong second, since the social news site is known for sending large spikes of visitors that quickly scan the page and then move on. And while the figures for specific social media sites vary from site to site, total social media referral traffic is up considerably in 2009 to-date.

Hitwise 124
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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

I’ll be referring to it over and over again to make sure I’m making progress. Reply Gareth Rees June 17, 2010 at 8:45 am Great post, and loads of fantastic ideas to reference. I especially like your point about integrating social media with your offline activities. Tagged as: audit , content. Thanks, Kwame.

Questions 277
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What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. The three hostages are fortunately safe, and business resumed as usual for Discovery Communications staffers. However, many of those companies are still gripping onto the traditional roles of an earlier era.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

Facebook 279
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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

LinkedIn Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Social news is about reciprocal relationships. FriendFeed is a service but it’s also a community.

Handbook 279