article thumbnail

How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. Within the Google Tag Manager workspace for your domain, go to Tags. Install the Base Pixel Code.

Eventful 211
article thumbnail

How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords.

Analysis 186
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Test Meta Conversion Events

Jon Loomer

Here’s how to approach this… What to Look For When testing events, there are several things to look for… 1. How that is done will depend upon how you manage your pixel. But Google Tag Manager allows you to preview how tags (your events) fire before publishing your changes. Is the event firing?

Eventful 170
article thumbnail

How To Download WhatsApp Backup From Google Drive To PC

BeingOptimist

Do you know how to download WhatsApp backup from Google drive to PC ? Today, in this tutorial,I will let you know how you will take a backup of your WhatsApp data from Google drive to PC. How to backup your WhatsApp chat or data on Google drive. How to find WhatsApp data in Google drive.

Google 96
article thumbnail

How to measure brand awareness

Sprout Social

In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Tracking when social media engagements—comments, shares and mentions—spike reveals a lot about how customers perceive and interact with your brand.

Brands 110
article thumbnail

How to Choose Facebook Ad Placements

Jon Loomer

If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement. For more information on how to do this, you can check out a couple of articles I’ve written on using URL parameters: How to Use URL Parameters for Facebook Ads Tracking.

How To 198
article thumbnail

Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Image credit: Twitter Here’s how Sprout Social is doing it. To track your engagement with your audience, monitor metrics like clicks, “likes,” shares, comments, and mentions.