Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Hashtag 97

Hashtag Analytics LinkedIn Content 97

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 128

Sentiment Marketing Analysis Loyalty 128

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 104

Social Media Sentiment HootSuite Analysis 104

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 70

Analysis Data Sentiment Metrics 70

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 100

Reputation System Brands Knowledge Base 100

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 108

Brands Sentiment How To Analysis 108

Hootsuite

MARCH 3, 2020

This “online mood” is also called social media sentiment. Keeping tabs on social media sentiment is a key part of social media listening. Engagement is good—but only when it comes with positive social sentiment. Social listening allows you to track that sentiment in real time.

Tools 145

Tools Sentiment HootSuite Reddit 145

Oktopost

MAY 20, 2024

And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? Then, you can tailor your work on social media towards the metrics that matter the most. Why measure engagement metrics?

Social Media 70

Social Media Metrics Social Media Management Organization 70

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 126

Reputation Tools Brands How To 126

Hootsuite

JULY 17, 2023

Once you’ve got your finger firmly on the pulse, you can measure, manage, and optimize brand sentiment — helping the world see you for the trustworthy, authentic business that you are. Most people don’t know that Hootsuite is actually a very useful online reputation monitoring tool for companies of all sizes. Hootsuite is on the list.

Reputation 73

Reputation Tools HootSuite Sentiment 73

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

JUNE 29, 2021

When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall. Meaningful Relationship Moments ) is one of the key benefits of social media for business. Lingo alert: this is called social selling !). Humanize your brand. fyp #fy #dance.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Twitter tools for social listening. Or to get more Twitter followers ? SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Hootsuite

AUGUST 26, 2020

It also gives you the info you need to prove and improve your social media ROI. Learn where to find your company page ’s analytics and the best metrics to track. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

Analytics 145

Analytics LinkedIn HootSuite Marketing 145

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Google Alerts. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. For brands, the company logo is usually the best avatar choice.

List 145

List Social Media HootSuite URL 145

Sprout Social

JUNE 27, 2023

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Track comments using keywords or hashtags and analyze them in real-time or historically. For Facebook or Google My Business, you will need company permissions to connect with your page.

Review 124

Review Brands How To Analysis 124

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. What is Reddit?

Reddit 102

Reddit Brands Meme Forums 102

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One way is through brand advocacy. Table of Contents What is a brand advocate?

Brands 123

Brands ROI UGC Authentication 123

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Mindjumpers

AUGUST 9, 2012

As last week’s tip suggested, for an identity to work on social media, you have to remember one crucial fact about social media: it’s personal. Most social networks started as a space for people to connect with other people in private. Personality creates loyalty. Editorial Planning for Facebook Marketing.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Hootsuite

OCTOBER 12, 2023

Minute 3-8: Analyze your findings Your next five minutes of managing business social media accounts involves analyzing your findings. Doing this will help you fine-tune your social listening process and marketing efforts. Sentiment Sentiment analysis rests on a few key questions: How are people talking about your brand?

Social Media 122

Social Media HootSuite How To Template 122

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 202

SM2 Vocus Alterian Radian6 202

Ignite Social Media

MAY 22, 2019

Earlier this year, LinkedIn finally caught up with the other major social networks and debuted its own version of live video streaming, LinkedIn Live. As with other forms of live video, LinkedIn Live allows broadcasters to share videos with their network in real time. LinkedIn Live.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The Best Networks for Employee Advocacy. Oktopost ).

Statistics 76

Statistics B2B LinkedIn Social Networking 76

Bill Hartzer

NOVEMBER 2, 2021

Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. On October 28, 2021 Facebook filed for a trademark on the word Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Blog Comments. SocialToo : Creates social surveys and manage Twitter Follower. RSS & email subscriptions.

Analytics 350

Analytics Social Media Trendrr Digg 350

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? Try for free Ready for the next level?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 17, 2021

No company’s business goals are set in stone — that means the social media KPIs you set should also be able to change over time as the overarching business goals change. To set and monitor effective social media KPIs: 1. Make it clear how tracking the KPI will help the company reach a specific business goal. Reach KPIs.

Social Media 145

Social Media HootSuite Metrics CPC 145

Unmetric

AUGUST 19, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy, and automating tedious tasks like reporting.

Social Media 91

Social Media Tools Price Hashtag 91

Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. This year will be the third BrandBowl – and Super Bowl is turning more and more into a social media party as well.

Radian6 237

Radian6 Sentiment Sports Eventful 237