agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

SEPTEMBER 18, 2023

Getting teams to collaborate and find synergies between different channels can save money. For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it.

Marketing 125

Marketing How To Sample Samples 125

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. Besides analytics, social listening, and collaboration, the platform’s intuitive scheduling and publishing feature is a user favorite. It requires accurate targeting and streamlined efforts. month, $20/month, and $36.55/month.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

MAY 3, 2023

Therefore, measuring the most popular accounts that have used a certain hashtag is a great way to flag potential ambassadors that would deliver the best ROI. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Because You Should Track Everything!

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. The consultant always listens to gauge audience sentiment to inform all activity. With a daily review of insights, a consultant can adjust strategies and tactics, on the fly, to improve campaign return on investment (ROI).

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

MAY 3, 2023

Here are five ways to build a collaborative, trusting partnership. Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. Illuminate the value of social To prove the ROI of social, you need to be fluent in your CFO’s language.

ROI 90

ROI Cost B2B Organization 90

Keyhole.co

APRIL 25, 2023

Collaborate with other accounts: Collaborating with peers from your niche can help you reach a new audience segment and gain new followers. You can collaborate by creating joint content, running a giveaway, or sharing each other’s content. You can even download and share them as reports for marketing ROI overview.

Instagram 52

Instagram How To Collaboration Hashtag 52

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Fans beget more fans.

Strategy 127

Strategy Brands Hubspot Survey 127

Keyhole.co

DECEMBER 13, 2023

Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars. Lack of sentiment analysis or hashtag tracking features.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

MAY 15, 2023

Measure ROI and grow faster — locally and globally. Tracking performance and ROI Was the last Black Friday promotion effective? But here’s how to set social media goals that actually boost ROI, plus a free template to track it all. Get Started Manage all your social media in one place, measure ROI, and save time with Hootsuite.

Social Media 94

Social Media HootSuite Guidelines Marketing 94

Oktopost

MAY 30, 2023

Being in a constant time-crunch means opportunities for collaboration and ‘going the extra mile’ are rarely available. In essence, it means a higher ROI for content your brand already owns. Well…it’s more of a trickle. Besides, there are other, more concrete downsides to working right up to the deadline each day.

Publishing 87

Publishing Social Media Film B2B 87

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Improve sentiment around customer service. Listening success boils down to three letters: ROI. Product and R&D. Performance.

Strategy 116

Strategy Sentiment Social Media Management Analysis 116

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Engage with influencers seamlessly and track their ROI within your overall campaign.

Industry 52

Industry News Google Brands 52

Sprout Social

MAY 24, 2022

Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. Tracking paid efforts typically comes down to measuring ROI. The goal of earned media is to ensure sentiment around your brand is positive. Sentiment data. Social and earned media. Hashtag growth.

Sentiment 92

Sentiment Metrics Hashtag Review 92

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. They offer engagement and reach metrics in real time, along with fast and easy reporting services, and a suite of tools for finding, tracking, and collaborating with influencers. The Benefits of Listening. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

AUGUST 17, 2022

With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. This goes hand in hand with understanding your social media ROI and the impact of your social team. Specifically, the platform highlights common complaints within any given industry through sentiment analysis.

Campaign 121

Campaign Social Media Tools Hubspot 121

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 6, 2023

Use the analytics feature to tailor your social media marketing strategy and prove ROI. Analyze conversations around your brand and industry to identify trends and understand sentiment. Collab features Some social apps have recently launched collaboration features, so you can co-create content with other brands or creators.

Features 95

Features Social Media Curation Geotagging 95

Sprout Social

JUNE 28, 2023

Automation also breaks down silos and smooths out collaboration within your team, and beyond. Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work.

Team 103

Team Hubspot Marketing SMS 103

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

AUGUST 10, 2021

We can dig in on specific topics, understand sentiment, and surface things we might miss by relying only on instinct. . Collaborating early, using data to make decisions, being clear about what each side needs to be successful, and communicating helps us all! . Read our guide to the ROI of listening on social media. .

Eventful 119

Eventful Team Sentiment Social Media 119

Hootsuite

JUNE 28, 2023

Create a social listening strategy Social listening tools can’t track 100% of dark social activities, like text messages, but they can help attribute traffic and ROI as accurately as possible. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

HootSuite 120

HootSuite URL Analytics Forums 120

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI. Your ROI is unsatisfactory. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Influencer marketing is not cheap, and follower engagement is all part of that essential ROI. Your ROI is unsatisfactory. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

Oktopost

JULY 22, 2021

According to one study, the ROI can be more than eight dollars for every dollar spent. With Social CRM, businesses get more detailed insights into customer sentiments and behavior. Social CRM can help you find and collaborate with your brand’s biggest fans and advocates on social media.

Social CRM 98

Social CRM B2B How To Patterns 98

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. And, you can assign predicted emotions or sentiments to different stages of the journey.

Examples 97

Examples Template Templates How To 97

Sprout Social

AUGUST 10, 2022

Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Send and collaborate on campaign briefs and drafts. Measure real-time performance and calculate ROI. Key features. View visual data and insights on any topic. Track audience reactions to marketing campaigns. Key features.

Influencer 108

Influencer Tools Marketing Software 108

Sprout Social

FEBRUARY 22, 2024

Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. Maximizing influencer ROI Influencer marketing wouldn’t be a $7.14 billion industry without high ROI, but reaching that point takes strategy.

ROI 99

ROI Analytics Influencer Campaign 99

Hootsuite

SEPTEMBER 28, 2020

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. An integrated customer engagement approach between social media and other digital channels leads to a higher level of confidence in social ROI. Measure success in context.

Marketing 144

Marketing Committee Health Care Organization 144

Keyhole.co

SEPTEMBER 12, 2023

Specially designed for small businesses, the platform lets users collaborate and craft impactful posts for all social networks and publish them at predefined times — all in one place. Start automating your social media Most marketers feel confident about social media’s ROI. So, don’t ignore it.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more.

Tools 87

Tools Sentiment How To Team 87

Oktopost

MARCH 2, 2020

Everyone is doing it” is hardly a good enough reason to invest in digital marketing if the ROI isn’t high enough to justify it. For example, having a solid online presence and positive brand sentiment are critical in recruiting manufacturing professionals. Yes, job seekers, much like buyers, research potential employers online.

B2B 138

B2B Marketing Construction Committee 138

Sprout Social

AUGUST 8, 2022

” The platform features many collaborative tools to empower teams to work together on designs. Given the legwork required for producing video content, these quick fixes can help you see a greater ROI for your efforts. For example, Sprout can uncover notable tags, keyword searches and viewer sentiment.

YouTube 100

YouTube Tools Analytics SEO 100

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Good sentiment analysis with an accuracy of up to 80%.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

APRIL 12, 2021

Time-saving workflows: This is a longer-term priority for our product teams to help customers increase efficiency, productivity, and collaboration. Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives.

HootSuite 98

HootSuite Insurance Hubspot Sharepoint 98

Sprout Social

JANUARY 25, 2022

This helps determine the ROI of customer-centric engagement and service. And, you can assign predicted emotions or sentiments to different stages of the journey. This is a great example to see just how collaborative a customer journey is in an organization. Identifies content gaps. Identified inefficiencies. Future state.

Examples 88

Examples Template Templates How To 88