Sprout Social

APRIL 19, 2022

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. How to identify valuable brand collaborations.

Collaboration 88

Collaboration Brands Loyalty Campaign 88

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 105

Influencer Marketing Collaboration ROI 105

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

Influencer 130

Influencer Marketing Reputation Collaboration 130

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 130

Marketing How To Sample Samples 130

Sprout Social

AUGUST 12, 2019

Your online reputation has never been more important for business success. Now more than ever, it’s critical to incorporate review management into your overall engagement strategy so you can build stronger relationships with customers and improve your online reputation. Benefits that go beyond your reputation.

Reputation 82

Reputation Review Tools Survey 82

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

Influencer 59

Influencer Social Media Strategy Marketing 59

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. Source Let’s define what this marketing phenomenon means, shall we?

Influencer 52

Influencer Strategy Marketing Collaboration 52

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Many employees are already using free AI tools as collaborators to create more impactful content or to work more efficiently.

Policies 107

Policies Marketing How To Guidelines 107

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 90

Marketing Privacy Policies Issues 90

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 117

Social Media Brands Marketing Meme 117

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Social Media Strategies Summit

OCTOBER 13, 2023

That made Twitter’s rebranding a real open goal for marketers. And Duolingo, with its sassy brand voice and reputation for producing madcap content, was the ideal brand to capitalize on this moment. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn.

Examples 130

Examples Trends Social Media Brands 130

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Facilitates team collaboration If you work with a team to create and schedule your Facebook content, publishing tools can make the process even easier. Nowadays, there are much more efficient ways to publish and schedule social media content.

Publishing 96

Publishing Tools Brands Facebook 96

The Realtime Report

OCTOBER 7, 2019

5 Tips for Training Social Media Marketers . When implemented correctly, a social media campaign can enhance a company’s reputation and generate a large number of quality leads. Indeed, social media marketers make mistakes like everyone else. However, it’s crucial that your marketing team understands your business intimately.

Training 87

Training Social Media Tips Marketing 87

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 137

B2B Marketing Construction Committee 137

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. tangleteezer ?

Brands 108

Brands How To Sentiment Metrics 108

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. As marketers, we want our content to have the longest shelf-life possible.

Reputation 145

Reputation Content Curation Storify 145

Convince & Convert

AUGUST 21, 2015

If marketing and sales departments want to get firing on all cylinders, they need to work together. While the two groups have a reputation for not getting along, they at least need to be polite if they want to succeed. The sales department is one of the best resources for the marketing team to create and visualize new ideas !

Collaboration 60

Collaboration Content Marketing Issues 60

Webbiquity SMM

NOVEMBER 30, 2017

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. This shuts doors to meaningful collaboration. What are they looking for?

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Keyhole.co

DECEMBER 15, 2023

From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Proactive Report

SEPTEMBER 5, 2012

The Cluetrain Manifesto said markets are conversations. Peer-to-peer sharing “involves the re-emergence of community,” says Rachel Botsman, co-author of What’s Mine Is Yours: The Rise of Collaborative Consumption in a Time article. Reputation is the result of how you look, what you say and most of all what you do.

Reputation 90

Reputation Sample Samples Social Graph 90

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Manage your brand reputation. Who is a Brand Ambassador?

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. Manage your brand reputation. Who is a Brand Ambassador?

UGC 52

UGC Marketing Influencer Authentication 52

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 132

Sentiment How To Marketing Analysis 132

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Reputation management. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. But it doesn’t have to be so hard. Trend-tracking.

Curation 88

Curation Social Media Management Tools Social Media 88

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

DECEMBER 16, 2022

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Higher ed marketers face a dilemma when it comes to working with students.

Social Media 130

Social Media UGC Project Collaboration 130

BeingOptimist

OCTOBER 18, 2023

In the ever-evolving world of digital marketing, the fear of Google penalty, mainly due to ‘Bad backlinks,’ looms large. Invest in creating informative, engaging, and valuable content that naturally attracts links from reputable sources.

Google 40

Google Collaboration How To Reputation 40

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 91

Products Team Focus Group Collaboration 91

Sprout Social

OCTOBER 20, 2020

Your employees can make or break the reputation of your company. A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. We’re here to help you strengthen your reputation, ultimately helping you acquire the right customers and land top tier talent.

Review 118

Review Brands Reputation Aggregator 118