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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]

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7 examples of influencer marketing campaigns

Sprout Social

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Product collaborations Some 62% of marketers partner with influencers through product collaborations. Their brand collaboration with e.l.f

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Plus, it has expanded into proprietary adventure sports, racing, and music. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more. Their unconventional strategy of sponsoring extreme sports and adventures to capture the youthful adrenaline junkie crowd.

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Player Turned ‘Master Business Facilitator’ Now Bolstering Other Pro-Athletes Post-Career Business Plays

The Realtime Report

Little did he then know that his knack for “disruption” would extend well beyond his athletic career and help not just himself, but also other pro sports retirees, realize professional success outside of the game.

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

Kevin James Smirking” Belatedly Becomes a Meme Some memes are highly time-specific, capitalizing on the fleeting popularity of a movie, song, TV show, or some other event to jam our timelines and FYP. Meanwhile, others come straight out of left field with no context and stick around for weeks or months.

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UK fashion influencers redefining style

Sprout Social

The fashion influencer you collaborate with should have a connection with your target audience demographic to maximize brand relevance and resonance. Grant is a regular at fashion shows and events for high end brands like Miu Miu, Jacquemus and Loewe. Audience demographics and brand relevance Your target audience is your north star.

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