article thumbnail

Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

article thumbnail

Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. They continue to innovate in the realms of sports and footwear.

Sports 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does Sports mean not only to Australian society but to the collective? What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? Transcript of Australian Sports and the Metaverse lecture. [00:00:00.310]

Sports 64
article thumbnail

How Collaboration Creates Economic Opportunity for the Global Workforce

Oktopost

“Strength WithIN” aims to create space for LinkedIn employees who are interested in strength sports to connect, both in-person and virtually, to build meaningful relationships, work better, and become more resilient. LinkedIn’s core values, and why encouraging employee-led programs to succeed is the key to collaboration.

article thumbnail

Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

Another recent example of not using AI responsibly is the accusation that Sports Illustrated posted articles by nonexistent authors. Collaborate with AI: Think of AI as a collaborator rather than a replacement. Identify Tasks Suitable for AI: Determine which parts of the editorial process can benefit from AI assistance.

Google 91
article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

By collaborating with make-up artists, it posts easy tips and tricks for end users to try with their Fenty products. So, going forward, approach the influencer selection process by prioritizing collaborator credibility and trustworthiness. For instance, check out how Fenty Beauty approaches the content creation for this network.

article thumbnail

7 examples of influencer marketing campaigns

Sprout Social

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Product collaborations Some 62% of marketers partner with influencers through product collaborations. Their brand collaboration with e.l.f

Examples 127