After chatting to many of the attendees about how they liked being approached by PRs, plus some of their worst PR fails, I thought it would be useful to pull together a quick synopsis of some of insights I garnered as well as some of my other top tips on putting together a blogger event: 1. From a PR point of view an event should be about provoking discussion and debate around the product/service you drawing attention to rather then some tenuous association. b) What do I want to get out of the event on behalf of my client? experiences to inspire their writing. MORE >>

On Friday’s I’ll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. Mango also believes that eventually all companies will have an internal platform like Mango which they will use to handle their collaboration and communication. The issues of communication and collaboration are universal and the Mango Spring customer base is distributed accorss the globe and industries. Capabilities (customer, partner, employee collaboration). Support. MORE >>

I talked a little with Amber Naslund (Director of Community at Radian6 ) at the end of last week on a new way to look at event sponsorship, after she sent our a rather wistful tweet, saying she was looking for a “better way.&#. Let’s put ourselves in Amber’s shoes (and indeed the shoes of many companies) – as the figurehead of Radian6 she has conferences asking her all the time to sponsor their event. Event organisers are made to lie about ‘sponsors’ they have onboard in order to secure actual sponsors. agree with her. Fake sponsors. MORE >>

It is easy to rationalize events after the fact but unlikely to do so before the event. Most of the conversations are about past events with a few projecting further events created by the dynamics. Experts explain the new dynamics and related events on a daily basis. Much of the dialog is about “social marketing” as if marketing were the most important social event when in reality it is the least important. The Social Black Swan Event. It is those few who are creating meaning to the collective events that are shaping a new tomorrow. MORE >>

But only one event invites us to explore the role of mobile in our “networked cities.&#. This event is organized by BCD Barcelona Design Centre (as part of BCN Design Week) in collaboration with Rudy de Waele and the great team at dotopen. Tickets for the event are €120 for the Mobile Design Conference & €495 for the Mobile Design Conference & Workshop. Tags: Events Countless mobile conferences tell us that mobile is impacting our lives at all levels. Speakers, sessions & workshop. MSG media partner. MORE >>