Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. Influencer marketing has grown beyond getting a viral moment. jxrdanhames m.A.A.d

Metrics 100

Metrics Influencer Marketing Survey 100

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 95

Social Media Survey Study Collaboration 95

Keyhole.co

FEBRUARY 8, 2024

This data will enable you to optimize your marketing budget and invest in partnerships with a strong return on investment. A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations.

Metrics 52

Metrics Influencer Sentiment ROI 52

Koka Sexton

AUGUST 10, 2023

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. By leveraging data and insights, sales teams can quickly focus on the strategies that are proven to work and drive meaningful results.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

NOVEMBER 2, 2023

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. These offer qualitative insights into the buying process.

Examples 104

Examples Template Templates How To 104

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Why did it happen?

Data 52

Data Social Media UGC Sentiment 52

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts. Our new research reveals it’s time to rethink this assumption. Overall, mature organizations are 1.4

Social Media 137

Social Media Committee Organization Survey 137

Convince & Convert

NOVEMBER 16, 2023

A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. Leveraging Data and Feedback In today’s social media world, immediate user feedback and data are invaluable. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

APRIL 12, 2022

Gauge positive and negative sentiment from audiences. Quickly collect and analyze audience data to inform communication strategyPR will continue to evolve over the next few years. The blurring lines between marketing and public relations also call for higher collaboration and redefinement. Proactively plan for crisis management.

Statistics 108

Statistics Skills Analytics Press Release 108

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social? Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data.

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Authentication Analysis Sentiment Tumblr 103

Sprout Social

MAY 24, 2022

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. The goal of earned media is to ensure sentiment around your brand is positive.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Sprout Social

FEBRUARY 6, 2023

Analyze conversations around your brand and industry to identify trends and understand sentiment. Collab features Some social apps have recently launched collaboration features, so you can co-create content with other brands or creators. And don’t forget about social listening.

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

JULY 12, 2022

Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

Examples 112

Examples Brands Sentiment Reputation 112

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Are you looking to create a more efficient social media workflow?

Template 134

Template Templates Social Media Tips 134

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Integrate cross-channel data. We got to the heart of three critical areas, which we’ll share in this post.

Marketing 144

Marketing Committee Health Care Organization 144

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Keyhole will automatically backfill the data and generate the report in seconds.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand. It lays everything out in a way that makes it easy to make data-driven decisions.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

JANUARY 4, 2021

In a 2020 Edleman survey , 22,000+ respondents in 11 markets indicated that “brand trust is more vital than reputation, performance or even how well a brand treats its customers.” In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Convince & Convert

MAY 25, 2014

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. That sentiment – all too common – is a conversion rate crusher.

Conversation 165

Conversation Badge Sample Samples 165

Oktopost

OCTOBER 10, 2022

Sentiment Analysis: An analysis of the temperment around posts about your brand. Data from social listening software can help you maximize engagement, analyze your competitors, and respond to negative feedback. From there, you can use the data to better inform your strategy. ? Foster Community on Social with Regular Interaction.

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

MAY 15, 2023

Getting effective performance data is important for all businesses, but especially for franchisors managing teams of franchisees. Customer service satisfaction survey scores above 90%. Easy content approval: Want to review each post before it goes public, and easily collaborate on edits or revisions with franchisees?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. Data and sentiment gathered from social media can provide a litmus test of sorts to discern in which direction the proverbial wind is blowing. . Continuing business on social media.

Social Media 75

Social Media How To Social Media Management Organization 75

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. The collaboration between our departments is vital for the business,” says Pessoa. Here are three more benefits businesses gain from close collaboration between customer service and marketing teams.

Tips 100

Tips Collaboration Marketing Team 100

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. This sentiment can help promote a sense of cohesive culture and increase performance. Image source: [link]. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

DECEMBER 5, 2023

Brands can take advantage of Sprout’s review management, social listening and sentiment analysis features to monitor their brand’s online reputation at all times. Brand24 features a tool that analyzes the performance of your keywords based on social media reach and sentiment analysis.

Reputation 100

Reputation Software Tools Sentiment 100

Sprout Social

DECEMBER 19, 2023

Here’s how social media marketers and care teams describe their greatest challenges to delivering exceptional customer care and experiences: The pressure to be “always on” According to a Q3 2023 Sprout Pulse Survey, 63% of customer care professionals said a high volume of customer care requests is their most prominent obstacle.

How To 109

How To Survey Social Media Management Training 109

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. This sentiment can help promote a sense of cohesive culture and increase performance. Image source: [link]. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60