Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 103

Social Media Management Questions Social Media HootSuite 103

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Do you need help developing a strategy?

Team 121

Team Social Media RFP How To 121

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. How do you know which platform to prioritize to make the biggest impact on your business?

Features 98

Features Social Media Curation Geotagging 98

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.

Social Media Management 85

Social Media Management Questions Social Media Skills 85

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 89

Social Media Content Airlines Authentication 89

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides a platform to collaborate with potential buyers.

Social Media 257

Social Media Radian6 HootSuite Team 257

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Campaign 121

Campaign Social Media Tools Hubspot 121

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter.

Metrics 96

Metrics Influencer Marketing Survey 96

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Calendars come with an advantage that online tool cannot compete with.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Convince & Convert

NOVEMBER 30, 2023

Whether it’s incorporating AI, leaning into new social media platforms, finally getting serious about content personalization, or a million other possibilities, there’s probably no shortage of priorities on your to-do list. It’s not enough to simply have a brilliant strategy. you’re not alone. What happens if we don’t?

Project 129

Project Collaboration Buy Team 129

Hootsuite

APRIL 22, 2020

Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Social media live streaming is dynamic, authentic and engaging.

Social Media 145

Social Media Privacy YouTube Instagram 145

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I

Social Media Management 100

Social Media Management Social Media Tips Skills 100

Webbiquity SMM

JUNE 21, 2022

Brands compete for the attention of their customers in real-time, across various channels. Check their Amazon app or social media sites for reviews from other customers. Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience.

Influencer 288

Influencer Brands Policies Privacy 288

Convince & Convert

AUGUST 6, 2015

There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. In order to build relationships with people, and possibly collaborative projects in the future, always be useful in their business. Building a Collaboration Strategy. Why We Should Help.

Collaboration 60

Collaboration Marketing Hotels Proposal 60

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business.

ROI 99

ROI Social Media Management Team Study 99

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? What’s their email marketing strategy? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What kind of content are they publishing on their blog? You need to know it all.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Oktopost

MARCH 25, 2024

But, without your employees willing to participate, your strategy will fall at the first hurdle. So, to avoid this *very* large hurdle, you’ll want to build their enthusiasm and engagement for your strategy. Strengthens community: Gamified advocacy fosters a positive work culture, promoting teamwork and collaboration among employees.

Metrics 75

Metrics Training iPad Meeting 75

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. It helps you understand the competitive landscape, identify areas for innovation or improvement and formulate strategies to outperform competitors.

Analysis 90

Analysis Report Examples Tools 90

Sprout Social

NOVEMBER 18, 2020

H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making. Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's.

Activities 112

Activities Brands Social Capital Compete 112

Oktopost

JULY 22, 2021

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

JUNE 27, 2022

When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Here’s what we learned from their strategies. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Published on Categories.

B2B 133

B2B Brands Marketing How To 133

Sprout Social

OCTOBER 8, 2018

It takes a mix of constant posting endurance, flexible strategy and tenacity to reach new heights in the fitness world. Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts.

Social Media 91

Social Media Brands Instagram Training 91

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Convince & Convert

JULY 30, 2015

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. highlight to tweet).

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Dave Fleet

OCTOBER 14, 2010

Not only do you drop back from that initial level of engagement, you also risk creating social media scorched earth as you do so. Agencies are all competing for a slice of the digital pie. Tags: communications pr public relations social media strategy. Take campaign-based Facebook pages, for example.

Campaign 400

Campaign Trends Compete Curation 400

Mindjumpers

JULY 24, 2015

A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before. Increase Collaboration.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Sprout Social

SEPTEMBER 30, 2021

If you want to turn your fans and followers into actual customers, you’re going to need a strategy. That said, some strategies make more sense than others depending on your target audience and what you’re selling. That’s why so many brands are making user-generated content a cornerstone of their Instagram social selling strategies.

Instagram 108

Instagram Bazaarvoice Retail Feed 108

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Keep an eye on what your competitors are doing and compare your own progress to create better influencer marketing strategies. Sprout Social. Analyze the competition.

Influencer 110

Influencer Tools Marketing Software 110

Hootsuite

MARCH 23, 2023

AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. List social media goals for your next campaign. Brainstorm social media post ideas. Drafting email replies.

Tools 136

Tools HootSuite Price Template 136

Keyhole.co

AUGUST 28, 2023

In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. It shows why your video marketing strategy isn’t working and offers insights into how to drive better results. It can show traffic sources such as YouTube searches, suggested videos, external websites, or social media.

Metrics 52

Metrics Analytics YouTube Video 52

Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. In this edition of 5 Minutes With , Hershel Supply’s Brand Experience Manager, Laura Ingham , shares her career journey, the ethos behind Hershel’s social strategy, and the biggest opportunities for growth in 2021.

Brands 66

Brands Travel Instagram Curation 66

Hootsuite

NOVEMBER 24, 2021

Niche categories tend to acquire more views because you’re not competing with a popular category like personal blogs or travel. Playlists play an important role in your growth strategy because they impact watch time, a value metric that YouTube uses to rank video content. Pro tip: If your video is in a niche, categorize it as such.

YouTube 137

YouTube How To Metadata Metrics 137

Waxing UnLyrical

MAY 15, 2018

According to respondents, 51% say media relations is getting harder to do in today’s environment while about 50% also say social media-related duties are becoming more difficult to do – especially in what is now being viewed as a more “pay-to-play” environment. “It It’s a foundational necessity.

Survey 185

Survey Industry Newsletter Press Release 185

Buffer Social

JULY 11, 2023

Focus on evergreen and owned platforms Most creators default to publishing content on social media platforms first. A website is where content should be hosted, and social media channels are where they’re distributed. I also didn’t have the funds to maintain an omnipresent strategy.

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Startup Applications System Wiki 61