article thumbnail

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Hot the heels of having been compelled to answer questions from a Senate committee hearing on Russian interference in the US election, Twitter and Facebook have both introduced new ‘transparency’ policies, features and functions. Facebook announced it’s testing new ‘Trust Indicators’.

article thumbnail

Content demand: how to cope

Sherrilynne Starkie

Many organizations establish a governing body such as a center of excellence, an editorial board or steering committee to define how content is developed, curated, created and reviewed; and to establish other publishing standards and practices. Technology underpins process. It’s changing the way marketing departments think and work.

Content 282
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

These brands report significant improvements in internal metrics like employee engagement and the efficiency with which employees collaborate. Even better, mature organizations say the steering committees and working groups they built to manage social programs have also taught employees to collaborate efficiently.

article thumbnail

“Oursourcing” – Typo or New Concept?

Webbiquity SMM

Along the lines of: oursourcing ( n ): collaboration between a small group of individuals inside and outside of an organization to perform a specific task for mutual benefit. The recent collaboration between me and Cheryl Burgess on the Nifty 50 Top Women on Twitter and Top Men on Twitter posts would be a small example of oursourcing.

Committee 140
article thumbnail

Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

She’s also a committee member of Black@, a Sprout community resource group. Collaborate with third-party DEI vendors to conduct unconscious bias training. Rethink collaboration to achieve authenticity She recommends brands rethink their approach to establishing connections to help maintain the authenticity consumers seek.

article thumbnail

How I Got My Job As Director Of Social Media – Step 2: Real-Life Relationships Matter

SocMed Sean

Additionally, I discussed the value of spending time outside of my “day job” exploring social networks, developing ideas about how they could be useful in business, and volunteering on the social media committee at my company. That wraps up part 2 in this series of three articles.

article thumbnail

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

It’s essential to collaborate cross-departmentally to understand social’s far-reaching impact on customer buying decisions. Companies should leverage steering committees, working groups, and employee engagement programs already in place to better support internal changes within the organization.

Marketing 144