Cause Marketers: Connect to Fundamental Human Needs
JANUARY 9, 2012
Case in point, consumers respond better to brands that participate in causes they care about. Participation, both in social networking and external causes, meets our basic human needs: To find significance and recognition. What cause can we align with for a marketing relationship in order to gain positive brand value and competitive advantage? Martin. . 5,500. . Brian F.
We First’s @simonmainwaring on Cause Marketing
JANUARY 21, 2013
I first met Simon Mainwaring in Boston in September, 2010 when we shared a keynote on best cause marketing practices (thank you, Katya ). Ever since then, I have admired Simon’s unwavering commitment to change the world through cause marketing. GL: What’s the best example of environmental cause marketing that you’ve seen since the book came out?
The 4 Challenges of Cause Marketing
MAY 21, 2012
Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? CSR authenticity Cause cause marketing Cause Marketing Forum Danny Brown Inspiring Generosity slacktivismThe best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). decision will be made tomorrow morning based on comments on both blogs. Customers want [.].
Cause Marketing Brilliance: @HardlyNormal Receives GMC Terrain at SOBCon
APRIL 29, 2011
In a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. Adrants publisher Steve Hall was at SOBcon and had this to say about the marketing moment, “We all cringe when a brand gets in front of a crowd at a conference even though we know it’s the brand’s money that helps make the even possible. GMC handled it well and offered support for a good cause. The cause — InvisiblePeople — is a natural tie for GMC. think it was very nicely handled..
The Good, the Bad and the Ugly of Online Cause Marketing
FEBRUARY 21, 2011
The Good, The Bad and The Ugly of Cause Marketing. The above presentation was delivered to the Cause Marketing Forum last Tuesday, February 14. It focused on lessons learned integrating social media into cause marketing campaigns, and how the influx of conversations requires a new level of authenticity from causes and nonprofits. Conclusion.
Free eGuide on Cause Marketing via Social Media
OCTOBER 4, 2010
Zoetica teamed with Network for Good to co-author Cause Marketing through Social Media, a free eGuide ( you can download it here ). Companies deploy matching grant contests that ask participants to rally the most donations for their favorite causes. The twenty page guide covers five basic steps: The Basics. Frame the Campaign. Get People to Act. Build on Momentum.
Join Razoo on June 14 for Twive and Receive
MAY 1, 2012
Local and mobile are two really hot topics in marketing. Increasingly, companies are turning to cause marketing to show their cultural values and enhance their brands. Consider that 83 percent of Americans want their favorite brands to invest in causes. This is why events (mobile), which are local and cause-oriented, can be a great boon to businesses.
CSR: A Feel-Good Investment or Digital Strategy?
FEBRUARY 11, 2015
As CSR continues to evolve, grow, and downright become a strategic business investment , it’s imperative digital groups understand how to integrate these initiatives into their content marketing strategies. Blogging, podcasts and online video series are all tactics you can integrate into your pre-existing content marketing strategy. Not sure where you land on the spectrum?
Four Benefits of Charitable Content Strategies
APRIL 16, 2012
Today’s guest post is written by Adria Saracino. . I am a marketer. mean, if you have a business and can affect change, why wouldn’t you do all you can to support a charitable cause? Drawing from my experience on content creation and promotion, following are four reasons your business should start weaving a good cause into your content strategy and how you can do it.
Green Marketing: Drive a Sustainable Business
APRIL 1, 2015
By Tom Young As sustainability becomes an increasingly important issue, no business should ignore its environmental reputation, but many companies are confused as to the most effective strategy for green marketing and portraying a company’s green credentials. Take a look at what you can learn from some of the masters of green marketing.
The KONY Video: What Worked and What Didn’t Work
MARCH 21, 2012
Unclear cause. And even if the world knows the Kony name, what good is it if he is still out there? I suggest having a targeted website, not Invisible Children.com, as well as a separate Facebook page for the cause. Posting a video on your Facebook wall and hanging up a poster doesn’t mean you contributed to the cause. Today’s guest post is written by Molli Megasko.
Social Good Is In, Negativity Is Out
JANUARY 30, 2012
But what’s most impressive about the campaign is nearly 18,000 people gave to a cause they cared about within a 24-hour period. Cause Marketing Marketing ifdy perez negativity online campaigns positive storytelling social goodToday’s guest post is written by Ifdy Perez. There is so much good in this world, don’t you agree? How awesome is that?! Total #buzzkill.
Rethinking Strategy through Storyboards and Cognitive Maps
MAY 22, 2012
Image by Wild Olive In today’s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Today, most marketers end strategies with media choices and tactics (and hopefully associated measurement [.]. Cause Green Marketing Strategy account planning cause marketing email integration marketing Social Media story board UXBreak that strategy planning process by integrating best practices from web site user experience (UX) design with storyboards and cognitive maps.
The Holiday Hashtag Decision Tree
DECEMBER 1, 2015
When Laura Petrolino wrote about the marketing of Thanksgiving and Black Friday last week, my mental wheels started turning about other holiday hashtag days—the #HashtaggableDays, if you will, in late November and early December: #ShopLocalSaturday, #CyberMonday, and #GivingTuesday. By Paula Kiger. Shop Local Saturday. Does anyone else see the irony in this? Giving Tuesday. Your capacity. If
Komen Arrogant In Denial
JUNE 3, 2012
At last week’s Cause Marketing Forum, The Great Breast Cancer Debate panel at the 2012 Cause Marketing Forum featured Margo Lucero of Susan G. CSR cause marketing CMF Colbert for the cure Komen pink Planned Parenthood Smith & Wesson washingKomen for the Cure. Susan G. Komen for the Cure seen a 20% decrease in corporate sponsorships over the past year, but blames the economy rather than the very public fiasco [.].
Sharing and Collaboration
JUNE 10, 2013
This collaborative shift is caused by technology in the form of social and mobile, and a new “we” ethos brought on by millennials. In many ways, collaboration provides an opportunity for businesses to create a new sales channel, something I will discuss later this week on the Vocus Marketing blog. Businesses think they own their products and experiences. Go #Natitude!
Customer Experience Trumps Content Marketing
JANUARY 22, 2013
More and more voices state that content marketing overhype has jumped the shark. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing. That doesn’t necessarily mean content marketing should serve as every company’s primary outreach strategy. What will marketers do next once the fad grows weary?
Could #BuyMyBarina Be The Best Used Car Ad Ever?
Convince & Convert
JULY 17, 2014
Also equally entertaining is the dedicated website, Read the whole entry. » Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling At press time, the video has 522,000 views and counting.
Content Marketing Isn’t Always About Content Creation
SEPTEMBER 15, 2014
——————– Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. Content creation continues to be the focus of most digital marketing and public relations campaigns and it’s starting to backfire. Concepts. Strategies.
Questions & Answers on Cause Marketing via Social Media
NOVEMBER 10, 2010
Two weeks ago Network for Good ‘s Kate Olsen and I hosted a U-Stream chat to field questions and answer on our eGuide about Cause Marketing via Social Media. While you can certainly claim leadership, it’s really about serving online stakeholders with valuable content and activities for cause purposes. Q3: What is cause marketing? Win, win, win.
Four Social Media Questions (and Answers)
MAY 25, 2011
After the crazy market jump last week when LinkedIn went public, it has a lot of people wondering if this is a repeat of the dot com bubble. Gary Rivin at The Daily Beast explains why this market surge is not the same. When will online marketing start paying big bucks ? LinkedIn Social Media Twitter cause marketing nonprofit TweetdeckIs Twitter buying TweetDeck
Dancing with the Devil: Cause Marketing for Nonprofits
APRIL 22, 2010
I’ve read the many posts on the Komen/KFC cause marketing partnership , most of them bashing KFC for cause washing. The logic is that eating fried chicken causes weight gain, a pre-condition of breast cancer. Yet when causes choose a brand partner that hurts their mission, they rarely take ownership of their poor strategic management.
Cause Competitiveness: Keep Your Eye On The Prize
MARCH 29, 2011
If the last two marathon weeks of cause-related conferences are any indication, competition isn’t just something the for profit sector is thinking about – the cause community is too. How do we compete for market share? Much has been said about competitiveness in the for profit sector, but what is the right role of competition in causes? What kind of cause are you?
Does Awareness Count As Marketing Results?
OCTOBER 21, 2010
In the case of these students’ letter to their city council, we have no way of knowing how many others might have also written letters to their congressmen, gone out and purchased reusable bags, or taken other action furthering the cause. Or does this awareness count as results since in this case the letter did get published and therefore was most likely read by the Aspen City Council?
I Love Boobies
SEPTEMBER 23, 2010
They’ve taken this campaign into their own hands. To me, that sounds like every marketer’s dream. Tags: Cause Marketing Marketing breast cancer cancer bracelets generational marketing i love boobies keep a breast foundation And they’ve had great success. Because these bracelets say “I love boobies.”. Let’s be real for a minute. No, I do not have kids.
Raise $30,000 In 30 Days
NOVEMBER 1, 2010
Together, I think we can be part of the larger ending malaria-related deaths by 2015 cause. Tags: Cause Marketing Marketing $30 000 in 30 days malaria Malaria No More mosquito squad How lucky we are that we don’t have to choose between our lives and another human’s life. How lucky we are that food is plentiful. And one net costs $10. Ten dollars. Ten dollars.
Coalition Marketing for the Common Good
AUGUST 17, 2011
Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups. Modern Internet tools have made coalition marketing incredibly simple. Also consider how Zoetica and RAD Campaign co-market the Nonprofit 2.0 Cause CSR Marketing 2.0
Three Ways to Avoid the 5K Fundraising Event
OCTOBER 13, 2011
As PR professionals and marketers, we take our clients’ requests to get the word out and promote these standard fundraising events in all of the traditional ways. The question your clients’ organization will have to answer is, “How can we entice this advocate to support our cause this year?” Cause Marketing Marketing 5K fundraising linda olatunde nonprofit PR
What you can learn from Mister Splashy Pants
Buzz Marketing for Technology
JANUARY 12, 2010
Ok so what does a humpback whale have to do with marketing? Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing. And the name has since spawned clothing, logos, flashvideos, and the slogan “Save Mister Splashy Pants.. Check out this campaign from Greenpeace for the answer. Digg this!
Cause Marketing Not At Best, But Still Effective
JUNE 7, 2010
Results from our Network for Good/Zoetica cause marketing best practices survey yielded some interesting results. One hundred thirteen respondents from our general nonprofit and marketing communities on Twitter answered basic questions about the state of cause marketing in the United States. Respondents felt strongly about directions that cause marketing could go.
Return Cause Marketing to the Heart of Your Strategy
MAY 18, 2010
So many organizations feel like they need bring causes into their marketing, and similarly, need to add social media to the mix. It’s a bit of a checklist game, and thus the quick drive to add a contest with online voting or simply create a cause purchasing campaign with a popular charity like Komen or a safe one like autism. Actions need to follow strategic intentions.
Give to the Max Day Research: The Ultimate Case Study
MARCH 1, 2012
Case Studies Cause Marketing Social Media america's giving challenge Case Foundation case study Community Foundation DC Give to the Max give2max giving contest Greater Washington razoo United WayFor Love of Children’s Andrea Messina and Tim Payne, a Give to the Max Day grand award winner and case study Today, the Case Foundation in conjunction with the Razoo Foundation issued the research report, “How Giving Contests Can Strengthen Nonprofits and Communities: A case study of Give to the Max Day: Greater Washington.” ” I [.].
Amped to Work on Give to the Max Day: Greater Washington
SEPTEMBER 15, 2011
This is certainly compelling work. 2) It’s multichannel with a diverse set of marketing approaches, including direct marketing, online marketing, media relations, social media, events and advertising. Cause Marketing Me, Myself and I Community Foundation Give to the Max Day: Greater Washington givemn giving giving day National Capital United Way
Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand
The New Strategist
APRIL 23, 2015
In this episode, Jonathan Barrick and Josh Muirhead discuss some of the latest news in social cause marketing, including Dove’s latest and greatest campaign, along with the dangers of not being prepared for what comes with social cause marketing. Chipotle’s social marketing -> www.youtube.com/watch?v=lUtnas5ScSE. Sensei Marketing -> senseimarketing.com. The post Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand appeared first on Foglyte.
Predictions for 2015: Start Off the New Year Knowing the Future of Social
Buzz Marketing for Technology
DECEMBER 5, 2014
Cause Marketing will be in vogue in 2015 – Don cited several example companies (CVS comes to my mind when I think of good cause marketing). And the numbers have been growing; cause sponsorship is predicted to exceed $1.84 We discussed what each person is predicting for 2015. The movement is well funded with over 8 billion dollars and no signs of slowing.
Take the Network for Good Cause Marketing Survey
APRIL 8, 2010
Please take our two minute survey and inform companies on cause marketing best practice. We want to hear from you about your experience with recent cause marketing efforts and opinions about how they can be improved. This is true as individuals, as members of community bodies and causes, as employees and business owners, and as citizens of our respective countries.
How You Can Help Me Grow a Mo
OCTOBER 22, 2012
It is the second-leading cause of cancer death in men. Mo bros and their mo sistas commit to seeking donations for this important cause. teach a digital marketing course to Endicott College MBA students and I challenged one of my classes today to join a newly-formed Movember team, to agree to start Movember 1 clean-shaven and to commit to grow a mo with me for the month.
4 Steps Nonprofits Can Take to Establish a Lasting Business Partnership
NOVEMBER 9, 2012
———————– Cause marketing relationships between nonprofit organizations (NPOs) and for-profit businesses (FPBs) have produced mutually beneficial synergies time and time again. study cites that 80 percent of Americans are willing to switch brands–of equal quality and nature–if a brand supports a good cause. Be creative. Potluck
Eight Useful Market Research Studies
OCTOBER 14, 2010
Here are eight market research studies released in the last six months on social media, cause marketing and causes that I have found useful. Tags: Cause csr social media cause marketing causes ComScore eMarketer Forrester pew Target Analytics Internet statistics social media. View more presentations from Geoff Livingston.
Customers Don’t Care About Us
AUGUST 27, 2012
The desire for customers to have personal relationships with brands remains the greatest myth pushed by today’s online marketers. There are four primary tracks for social media in a marketing organization identified by McKinsey & Company’s Demystifying Social Media Report (pictured above). And for us, well, the marketing job continues with the next prospect.
Latest Social Media Tool Tips You Need To Know
JANUARY 16, 2012
Cause Marketing: Using Pinterest to Tell the Story (RealTime Report). Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity. Google+ Brings Out The Big Guns (SocialMouths). Dirty little secrets: The trouble with Google’s social search (CNN). I’m watching this one – lots of debate about it. Pinterest. Facebook.