Justin Levy

NOVEMBER 29, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Is Social Media A Fad? When speaking with people that are outside of the social media, marketing or technology circles, many believe that social media is just a fad. Thanks for taking time out of your day to come hang out here!

Social Media 133

Social Media Delicious Case Study MySpace 133

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. In both of these aspects of search engine marketing, you begin by learning. Here’s why.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

TLC made many missteps when it came to their social media marketing efforts. Before long, social networks became hugely successful, and savvy marketers realized that they could create accounts on these networks to promote themselves. Reply Tamar Weinberg September 16, 2010 at 9:40 pm Hi Ash, yes, that’s definitely the case.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. I can tell you that finding these articles isn’t easy!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Social Media Network Marketing

JULY 10, 2010

If your customer can be found on the online space then definitely yes Social Media could be a part of your entire marketing plan. Hence before you commence with the online marketing plan it is imperative to know your customers. Online Reputation Management comprises of various elements. Unported License. Unported License.

Industry 62

Industry Social Media Brands Reputation 62

Techipedia: Tamar Weinberg

APRIL 1, 2010

There are thousands of people who brand themselves as realtors, lawyers, social media gurus, and marketing experts, and very few of them are successful. If you’re looking to start a blog, a YouTube channel, or some other content platform, it helps to have multiple content creators so that you can focus on the marketing of that property too.

Social Media 240

Social Media Brands How To Social Networking 240

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. I believe this idea is mutually-exclusive from what you're offered here? What do you think?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!). Im Jay Baer.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches.

Review 115

Review Social Media Social CRM Consultant 115

Techipedia: Tamar Weinberg

MARCH 4, 2010

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Roger Smith has really penetrated a heavily saturated market, and they’ve done so with grace. Pam says “I think their efforts are fantastically smart from a business perspective. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. And That’s Where the Story Ends But, the genius of this approach begins and ends with the sign. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose?

Social Media 129

Social Media Consultant Health Care Questions 129

Viper Chill

APRIL 18, 2011

I spent a lot of time away from blogging and focused on affiliate marketing and other tactics, having fleeting (but more consistent) success in the process. And to find the people talking about making money, you just need to take one peak at the internet marketing niche. We see internet marketers creating products and making money.

Blogger 78

Blogger eBook Buy Products 78

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. This is when it starts to be fun.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Social Media is Inexpensive False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

JULY 29, 2010

Tagged as: audacity of free , authors , book , chris brogan , free , Marketing , social media { 3 trackbacks } VIP Access: The VIPerchill Business Plan August 4, 2010 at 4:12 am Could Consultants Offer Incentive-Based Pricing? Before I was in marketing, I was in tech support. At the end of the day, though, we ALL have families to feed.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Social Media 117

Social Media Case Study Strategy Study 117

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. This blog covers specific topics if and only if there’s discussion in a variety of internet marketing forums. Search marketing? In order for people to find you, you need to be able to market your blog to them.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

My only questionable tweets are actually about business projects (yes, I am NameCheap’s new marketing consultant as Michelle Greer moves onto bigger and better things ). It’s why Zappos is always the big Twitter brand awareness case study. How does this relate to real life marketing?

Twitter 205

Twitter Sports Microblogging HootSuite 205

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? • Competitive analysis: How does your brand stack up to the competition? • Research: How do people talk about your industry and who are the influencers?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

link to post] – Posted using Chat Catcher [link] telleni (Trina Isakson) Twitter Comment RT @impactmax: Develop a Social Media Strategy in 7 Steps | Social Media Marketing [link to post] – Posted using Chat Catcher [link] ernstschipper (Ernst Schipper) Twitter Comment Now that’s a great post!

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Does your business recognize the potential of social media marketing but remain uncertain about to how do it?

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! And they never really pushed into the huge Asian market either. It never captured the social media market. I disagree with your view all these changes and additions are good for Brands or Marketers. I have studied and proven this. So much clutter.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Marketing was much easier when it was controllable. Then they can go back to business as usual.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. Proposals are written. Resources deployed. Stuff gets built.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MAY 20, 2010

link] [link] Doktor Marketing Are You Suffering From Premature Calculation? – [link] #measure [link] Hot In Marketing Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media C. Fitting the square peg of social media in the round hole of marketing metrics is not going to work.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. link] jaybaer Mark just by doing that one thing – dealing with people other than the marketing department – you’re way ahead of most agencies.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 8, 2010

The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. link] Nisha Pawar There are many niche markets and social media out there.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

APRIL 22, 2010

In other cases, they are the new influencers, bloggers and taste-makers. Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Social CRM The new telephone.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JUNE 30, 2010

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. Well…duh!

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers.

Influencer 123

Influencer Ustream Authentication Social CRM 123