Writtent Blog

JULY 5, 2013

To inspire your content marketing strategy , we’ve curated five of the coolest stories we encountered in the past week: 17 Expensive Marketing Mistakes That Cost You Customers. If there’s anything that SMB and enterprise CEOs have in common, it’s a disdain for marketing campaigns that don’t yield measureable ROI.

Strategy 75

Strategy Video Content Marketing 75

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Laurel Papworth

OCTOBER 20, 2010

and Future of Social Media eGov. The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!) Public Sector web 3.0

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Laurel Papworth

APRIL 29, 2012

8 ways to deal with negative criticism online – what happens when your brand receives negative feedback in social media? This section takes the student through 8 different options including best case and worst case scenarios with case studies. Available Dates: May – not available.

Class 85

Class Training Social Media Case Study 85

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. including major costs, significant litigation, and a drag on key processes. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Case Studies. Applications. Best Practices. Content Migration. Content Management (CMS).

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Laurel Papworth

JULY 2, 2013

Laptop hire costs are $50 a day. Measuring Social Media. Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. We look in depth at tools and analyse statistics and bottom line figures in social media. 22 Revenue streams in Social Media .

Course 102

Course Social Media Press Release Class 102

Buzz Marketing for Technology

FEBRUARY 27, 2009

Tags: Personal Branding Social Networking Blogging Buzz Marketing.

ROI 100

ROI Case Study Consultant Campaign 100

Koka Sexton

DECEMBER 20, 2009

99 best social-media and PR posts of 2009 – Holy Kaw! Now is Gone List of Case Studies Geoff Livingston, author of the book Now is Gone maintains a list of social media case studies on his blog of the same name. The blogs are listed along with links to reviews of the blogs. Leave a comment!

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

99 best social-media and PR posts of 2009 – Holy Kaw! Now is Gone List of Case Studies Geoff Livingston, author of the book Now is Gone maintains a list of social media case studies on his blog of the same name. The blogs are listed along with links to reviews of the blogs. Leave a comment!

List 96

List Social Media Case Study Wiki 96

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Will you embrace Twitter if I can show you ROI? For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Koka Sexton

APRIL 6, 2015

Once a salesperson has a clear idea about the client through his social profiles, such as those on LinkedIn or Twitter , he can time his communication perfectly, even through other mediums such as E-mail or telephone. But why should you, as a B2B sales executive, take such a keen interest in social selling? Content and Engagement.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Once a salesperson has a clear idea about the client through his social profiles, such as those on LinkedIn or Twitter , he can time his communication perfectly, even through other mediums such as E-mail or telephone. But why should you, as a B2B sales executive, take such a keen interest in social selling? Content and Engagement.

Education 40

Education LinkedIn B2B Banking 40

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is hard False. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

SEPTEMBER 12, 2011

What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. 9 Social Networks Your Business Should Be Using by Likeable Media.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Bare Feet Studios

FEBRUARY 9, 2009

Weekenders however, are theoretically there “just for fun&# – so this costs less? Just because it is for business, does that mean it should cost more? And does the “costing more&# taint the transaction? And does the “costing more&# taint the transaction? What do you think? How is it unique?

Price 40

Price iPhone Upcoming Instant Messaging 40

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 137

CSR Social Media Strategy Consultant 137

Hootsuite

MAY 27, 2020

Without goals, you have no way to measure success and return on investment (ROI). And if you advertise on Facebook, cost-per-click (CPC) is a common success metric. Social media goals should align with your overall marketing objectives. They used that information to target their ads, resulting in a 40% lower cost per referral.

Template 145

Template Templates Strategy Social Media 145

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” What to measure: ROI or KPIs?

Social Media 245

Social Media Tumblr Marketing B2B 245

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. A great (and yes tragic) case study. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops!

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

DECEMBER 21, 2022

Whether it’s a case study, webinar or any other prioritized promotion, such items are brilliant ways to encourage visits from new and former fans alike. If organic social is a marathon, then paid social is a sprint. That’s why it’s so important to monitor your social media ad budget regularly.

Organization 137

Organization Social Media Strategy Metrics 137

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Now that social media has advanced from the “should we do it?&# Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Nine Ways To Improve Your Facebook Engagement and ROI by MENGonline. 5 Successful Facebook Marketing Campaigns – Case Studies by jeffbullas.com.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Buzz Marketing for Technology

JUNE 27, 2008

networking. social networking. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. ProCurve Networking by HP joins the Lippis Report to announce major product and organizational additions to their ProActive Defense strategy. Innovation. job search.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

SEPTEMBER 20, 2010

For more on this topic, check out this excellent post from the always-on Amber Naslund: Social Media for B2B , and a killer treatise from CK Kerley about B2B vs. B2C – “It’s the Engagement Level, Stupid.&# winning campaigns, measure ROI, and reach audiences.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 3, 2015

Specialization: PPC Strategies + Case Studies + News. Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. WordStream.

Adwords 60

Adwords CPC Marketing Retail 60

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 27, 2012

” JD’s premise was that lots of local companies have rushed into Facebook, created Facebook pages, because of course it’s low cost or no cost at least from an out of pocket perspective. I think as much as we put… I think sometimes social media gets a lot of slack for the ROI issue.

Insurance 115

Insurance Journal Research Hashtag 115

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Amy Parmenter. Liz Strauss.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Quick Jump: Social Media: Getting Started, Implementation, and Execution. Social Media (and Beyond): Small Business. Social Media: Hiring and in the Workplace. Social Media: Measurement and ROI. Social Media: General. Leveraging Other Social Media Sites. Social Media: Measurement and ROI.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

SEPTEMBER 1, 2010

Social media is being held to some sort of higher standard. The concept of “we won’t do social media unless we can measure ROI precisely&# is actually code for “we’re scared to death, so let’s come up with a reason to stay on the sidelines.&# [link] jaybaer Thanks Jason.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. So we get a lot more ROI for them on forums specific to those enthusiast niches.

Social Media 133

Social Media Strategy YouTube LinkedIn 133